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“Raising Support from Millennials: How to Raise Support from Younger Donors”
Tuesday, March 19, 2013 from 1:00 PM to 2:30 PM (EDT)
Presenter: Derrick Feldmann
Using research from over 10,000 Millennials (age 20-30), Derrick will guide you through what motivates Millennials to give to nonprofit organizations. He will discuss how to create customized campaigns and engagement programs to raise awareness and support from Millennials through online, direct mail, email, and event based approaches.
As CEO, Derrick provides overall leadership for Achieve. He is responsible for providing strategy to clients, overseeing the creative development of client work, and leading the full execution of fundraising efforts for clients. He leads the research team on the Millennial Impact - a project to understand Millennial engagement in the nonprofit sector. When not working closely with Achieve clients, he is a speaker and author on the latest trends in fundraising, online engagement, and Millennials. Derrick is the author of Cause for Change - The How and Why of Millennial Nonprofit Engagement published by Jossey Bass.
For more than 40 years, the Association of Fundraising Professionals (AFP) has been the standard-bearer for professionalism in fundraising. AFP represents 25,000 members in 163 chapters in the United States, Canada and Mexico, all working to advance philanthropy through advocacy, research, education and certification programs.
Among our main purposes is the promotion of the AFP Code of Ethical Principles and Standards of Professional Practice and the Donor Bill of Rights.