PULSE Conference 2013
Friday, April 12, 2013 from 9:00 AM to 6:00 PM (PDT)
9:00-9:45am Opening Keynote Conversation
10:00-11:00am Scream and Shout: Breaking Through the Clutter
This panel will examine how the shift in media consumption has impacted marketing strategies and identify successful initiatives being used to convey brands and engage audiences.
Coe Lottis, Partner & Director of Brand Strategy - The Program
Diane Nelson, President - DC Entertainment
Paul Santello, Executive Vice President - Horizon Media
Moderated by Erica Marie Colòn ‘11 - NBCUniversal
11:15am-12:15pm Compass Points: South America
What is the value of South America for entertainment and sports brands going forward? What implications or strategic shifts should we expect to see? How are brands entering and who is doing it best?
Phillip Button, Senior Vice President - William Morris Endeavor
Rodrigo Morales, Vice President, Latin America - Wasserman Media Group
Adriana Trautman, Executive Director, Int’l Strategic Marketing - 20th Century Fox
Moderated by James Kanatas ‘12 - FactoryMade Ventures
12:30-1:30pm Networking Lunch
1:45-2:45pm Cross Platform/Bottom Line
How are content providers and distributors best able to monetize digital consumption? Should the focus be on subscriptions or advertising? What are the new ways we measure ratings of TV shows and live sports that air online and are viewed outside of the cable box? Are advertisers able to understand where to appropriately shift their dollars?
Barry Blumberg, Executive Vice President – Alloy Digital / President, SmoshTV
Dounia Turrill, Senior Vice President, Client Insights - Nielsen
Jen Vescio ‘05, Vice President, Business Development - ESPN
Moderated by Mark DePew ‘11 - Yahoo!
3:00 - 4:00pm Bigger, Stronger, Faster Data
With the proliferation of social media, mobile, and the cloud, entertainment economy faces continuous innovation and disruption. A panel of experts will explore how companies are leveraging big data and analytics to gain market insight and a competitive edge.
Ari Daie – Head of Product & Strategy, Live Analytics – LiveNation Entertainment
Field Garthwaite – CEO, IRIS.TV
Brian Robinson –Senior Director Audience Engagement, Yahoo!
Colleen Quinn, Senior Director of Media & Entertainment - Teradata
Moderated by Andrew Kahn ’ ‘11 – Ticketmaster
4:15-5:00pm Closing Keynote Conversation
5:00-6:00pm Networking Reception
When & Where
Center for Management of Enterprise in Media, Entertainment & Sports
The Center for MEMES at UCLA Anderson is the preeminent center for thought leadership and management education in the media, entertainment and sports industries.