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PULSE Conference 2013

Center for Management of Enterprise in Media, Entertainment & Sports

Friday, April 12, 2013 from 9:00 AM to 6:00 PM (PDT)

PULSE Conference 2013

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
UCLA Anderson PULSE General Admission 160 Tickets Ended $50.00 $3.74
UCLA Anderson PULSE April 12, 2013 140 Tickets Ended $50.00 $3.74

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Event Details

8:00-9:00am                Check-in

9:00-9:45am                Opening Keynote Conversation 

Nina Jacobson, producer of The Hunger Games trilogy & Sanjay Sood, Faculty Director - Center for MEMES

10:00-11:00am            Scream and Shout: Breaking Through the Clutter                                      

This panel will examine how the shift in media consumption has impacted marketing strategies and identify successful initiatives being used to convey brands and engage audiences.

Coe Lottis, Partner & Director of Brand Strategy - The Program

Diane Nelson, President - DC Entertainment

Paul Santello, Executive Vice President - Horizon Media

Moderated by Erica Marie  Colòn ‘11 - NBCUniversal

11:15am-12:15pm       Compass Points: South America 

What is the value of South America for entertainment and sports brands going forward? What implications or strategic shifts should we expect to see? How are brands entering and who is doing it best?

Phillip Button, Senior Vice President - William Morris Endeavor      

Rodrigo Morales, Vice President, Latin America - Wasserman Media Group

Adriana Trautman, Executive Director, Int’l Strategic Marketing - 20th Century Fox

Moderated by James Kanatas ‘12 -  FactoryMade Ventures

12:30-1:30pm              Networking Lunch

1:45-2:45pm                Cross Platform/Bottom Line

How are content providers and distributors best able to monetize digital consumption? Should the focus be on subscriptions or advertising? What are the new ways we measure ratings of TV shows and live sports that air online and are viewed outside of the cable box? Are advertisers able to understand where to appropriately shift their dollars?

Barry Blumberg, Executive Vice President – Alloy Digital / President, SmoshTV

Dounia Turrill, Senior Vice President, Client Insights - Nielsen

Jen Vescio ‘05, Vice President, Business Development -  ESPN

Moderated by Mark DePew ‘11 - Yahoo!

3:00 - 4:00pm              Bigger, Stronger, Faster Data

With the proliferation of social media, mobile, and the cloud, entertainment economy faces continuous innovation and disruption. A panel of experts will explore how companies are leveraging big data and analytics to gain market insight and a competitive edge.

Ari Daie – Head of Product & Strategy, Live Analytics – LiveNation Entertainment

Field Garthwaite – CEO, IRIS.TV

Brian Robinson –Senior Director Audience Engagement, Yahoo!

Colleen Quinn, Senior Director of Media & Entertainment - Teradata

Moderated by Andrew Kahn ’ ‘11 – Ticketmaster

4:15-5:00pm                Closing Keynote Conversation 

David Rone, President - Time Warner CableSports & Jeff Moorad, UCLA Anderson Distinguished Lecturer and former Vice Chairman - San Diego Padres

5:00-6:00pm                Networking Reception




When & Where

UCLA Anderson School of Management

CA 90095

Friday, April 12, 2013 from 9:00 AM to 6:00 PM (PDT)

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Center for Management of Enterprise in Media, Entertainment & Sports

The Center for MEMES at UCLA Anderson is the preeminent center for thought leadership and management education in the media, entertainment and sports industries.

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