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Psychology for Digital Behavior Change - Toronto (2-day + optional 3rd day)

Brian Cugelman, PhD

Wednesday, 15 April 2015 at 9:00 AM - Friday, 17 April 2015 at 5:00 PM (EDT)

Psychology for Digital Behavior Change - Toronto...

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Event Details



SAVE up to $120 (17%) if you qualify for our DISCOUNT CODES

Have questions? Contact us.

 (888) 977-2055 |


(A) Psychological Principles (days 1-2)

If you’re looking to design more engaging digital technologies and want quick results, then this workshop is for you. Over two days, you will learn to recognize and apply over 50 psychological principles that will help you build more engaging websites, mobile apps, wearables, and digital campaigns. You'll also enjoy an introduction to Psychological Architectures, proven patterns of persuasive design. 

Our training is science-based, but offers simple and effective principles that work, with clear visual examples and hands-on exercises that will not only reinforce your learning but also, your ability to apply them.

Learn more about days 1-2 >>



(B) Psycholgical Architectures (optional 3rd day)

Whereas our foundational workshops focuses on the core principles of persuasive design, this workshop teaches participants how to combine those principles into proven design patterns called Psychological Architectures.

What’s a Psychological Architecture? It’s simply a combination of psychological principles that work so well together in particular contexts, that they have become the most effective persuasive design patterns, behavior change theories, and best practices.

These super patterns are so effective that they often earn nick names such as:

  • Gamification
  • Habit Design
  • Feedback Loops
  • Risk Screeners
  • Digital Coaches
  • Conversion Pipelines
  • Stages of Change
  • and more!

By the end of this workshop, you will possess an arsenal of proven persuasive design templates and recipes that you can use to fast-track your next project, fix-up current projects, and help you select the right Psychological Architecture for the job.

Prerequisites: You can only take our Psychological Architectures workshop after completing the Psychological Principles workshop. If you have previously taken Psychological Principles, please give us an email at so we can email you an access code to the 3rd day only. 

Learn more about day 3 >>


Who this workshop is for

This course is designed for digital professionals who want guidance on science-based design and industry best practices. This course is ideally suited to:

  • Usability and user experience (UI/UX) professionals
  • Graphic designers and interactive designers
  • Digital marketing and advertising specialists
  • Product managers and project managers
  • Developers for web and mobile
  • Conversion optimization & marketing researchers




What they're saying about Brian's workshop

“Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.”

Alex Aranda, Senior User Experience Designer, Samsung Electronics

"Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future."

Robert Hendry, Product & User Experience Leader, Inc

This course was exactly what I was looking for. While I am familiar with the tools and tactics used in digital marketing I now have more insight to WHY we use/implement them. This will help me when I am trying to get client/management to buy in for campaigns and provide information to improve existing efforts.

Rochelle Skywarok, Digital Marketing Strategist and Investor Relations, Kin Communications


Brian has deep knowledge rooted in practical experience that can help anyone interested in developing thoughtful and persuasive web products.


Raphael Lopoukhine, Digital Engagement Strategist, Government of Canada





Limited class size

We keep our class size small, to ensure that you enjoy a great learning environment. Since our classes are limited, we recommend that you reserve your spot as soon as possible. If the class is full, please join our waitlist and we'll notify you if a ticket becomes available.



Terms and Conditions

Cancellation and refund policy: Registrants who cancel their reservation 14 calendar day prior to the start date, will receive a 100% refund. Registrants who cancel their reservation 13 to 7 days prior to the start date, can elect to receive a 50% refund or 100% credit towards future training. Registrants who cancel their reservation 6 days prior to the start date, will not receive a refund but will receive a 100% credit towards any future training. Any registrant who attends the workshop and wishes to withdraw during the morning of the first day, will receive a 100% refund by returning their training materials and notifying their instructor by the start of lunch on the first day. In the case of an unforeseen circumstances or emergencies, AlterSpark reserves the right to cancel this course up to 7 days prior to the start. If AlterSpark needs to cancel the course, all registrants will receive a 100% refund. AlterSpark will not be held liable for any expenses incurred by registrants.

Licence to use exclusive design resources: All participants will receive exclusive persuasive design resources, including the Persuasive Design Toolkit, which are not available to the public. Each paying participant may use these resources to support commercial or non-commercial projects. All of these tools and resources are copy written and licensed for sharing with up to 4 persons within each participant’s organization. However, usage is subject to these restrictions. The course content and tools may not be reworked, repackaged, rebranded, distributed, or used to build derivative educational products or design resources. Any project or work that makes use of these resources must give credit to the source.

Copyright: All course materials are copy written by Brian Cugelman, PhD and AlterSpark Corp. Participants agree not to rework, repackage, rebrand, distribute, or use the lectures or content to build derivative educational products or design resources. Participants agree not to use audio or video equipment to record the course. However, photos are welcome, and the course may be photographed, with images shared in digital media. Any participant who does not want to be included in any photos, should notify AlterSpark by emailing info(at); however, AlterSpark is not responsible for the use of images by third parties.

Have questions about Psychology for Digital Behavior Change - Toronto (2-day + optional 3rd day)? Contact Brian Cugelman, PhD

When & Where

University of Toronto
7 Hart House Circle
Toronto, Ontario M5S 3H3

Wednesday, 15 April 2015 at 9:00 AM - Friday, 17 April 2015 at 5:00 PM (EDT)

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Brian Cugelman, PhD

Since 1997, I’ve focused my career on digital engagement, working as a campaigner, program evaluator, and scientific researcher. I obtained my PhD in Online Social Marketing with a world-leading Internet research team.

You can read more about my professional background on LinkedIn and please connect with me there. I look forward to learning more about your digital media work.



Have questions?

Call: +1 (416) 921-2055




Over 300 organizations have taken Brian's workshop, including:



Satisfaction guaranteed

We’re so confident that you’ll love our workshop, that we’re offering a 100% refund to anyone who wishes to withdraw. To qualify, simply return all your training materials and notify your instructor by the start of the lunch break on the first day. That’s it.

  Contact the Organizer
Psychology for Digital Behavior Change - Toronto (2-day + optional 3rd day)
Toronto, Ontario Events Class Science & Tech

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