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PSFK SALON AUSTIN: Future of Mobile Marketing

PSFK

Saturday, March 12, 2011 from 11:00 AM to 3:30 PM (EST)

Austin, United States

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Salon Ticket   more info Ended Free  

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Event Details

PSFK is the go to source for new ideas for creative business. Our events bring to life the discussion that takes place everyday on our site with a focus on particular areas of innovation.

For the PSFK SALON AUSTIN held at the The Driskill Hotel during SXSW, we will bring together leading thinkers in mobile marketing together with experts featured in PSFK's Future of Mobile Tagging report. 

Marketers are using mobile technology to enhance consumer engagement at each stage of the traditional purchase path, impacting how shoppers move through it and sometimes transforming what the path looks like entirely. As part of this this event, PSFK will discuss with key experts themes that are emerging around the use of mobile tags and other innovations in mobile marketing. 

Agenda

11.00am Doors open

11.45 Opening remarks

12.00 Panel 1: Future of Mobile Marketing
Faris Yakob - Chief Innovation Officer, MDC+Partners
Noah Brier - former Head of Planning, The Barbarian Group
Renee Alexander Hamilton - Social Media Director, UNICEF
Aaron Sedlak - Creative Director, Sarkissian Mason
Moderated by Piers Fawkes - founder, PSFK

12.45 PSFK presents Future of Mobile Tagging report
Report summary presented by Kyle Studstill and Jeff Weiner.

1.15 Panel 2:  Future of Mobile Tagging
John Puterbaugh - CEO, Nellymoser
Matthew Ray - Creative Technology Director, Crispin Porter + Bogusky
Nik Badminton - Director of Digital Strategy, Tribal DDB
Mark Mulhern - Group Account Director, JWT
Robin Lanahan - Director of Marketing, Microsoft Tag creative lab, Startup Business Group at Microsoft
Moderated by Piers Fawkes - founder, PSFK

 

2.00 Audience conversation

2.30 Event ends
3.00 Mixer at the bar

Partners

This event is sponsored by Microsoft Tag.

Have questions about PSFK SALON AUSTIN: Future of Mobile Marketing ? Contact PSFK
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When & Where


604 Brazos Street
Austin, 78701

Saturday, March 12, 2011 from 11:00 AM to 3:30 PM (EST)


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Organizer

PSFK

PSFK is the go to source for new ideas and innovation. Our events bring to life the discussion that takes place everyday on our site.

http://www.psfk.com

  Contact the Organizer

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