Kevin Anderson \ Blogs Editor \\ The Guardian
Matt Hardisty \ Founder \\ AnalogFolk
Dan Hon \ Founder \\ Six To Start
Sophie Howarth \ Founder \\ School Of Life
Matt Jones \ Founder \\ Dopplr
Cameron Leslie \ Founder \\ fabric\matter
Colin Nightingale \ Creative Director \\ Punchdrunk \ Founder \\ Gideon Reeling
Jenny Owen \ Founder \\ Ruby Pseudo
Christian Nold \\ Artist
Justin Quirk \ Associate Editor \\ FHM
Nicolas Roope \ Founder \\ Hulger\Poke
Taryn Ross \ Founder \\ Urban Junkies
Paul Andrew Williams \ Film Director \\ Steel Mill Pictures
PSFK Founder Piers Fawkes welcomes the audience.
9.40 TALK: WHY GOOD IDEAS MATTER
Mark Earls, author of Herd, will discuss the importance of gathering inspiration across categories, market sectors, and groups - and how to turn these insights into mass change.
10.10 PANEL: GOOD IDEAS FROM LONDON
What positive inspiration is growing out of London's creative renaissance? With one out of every eight Londoners working in a creative industry, the city is proving itself to still be one of the greatest places for creatives to live and work in the world. Led by moderator Matt Hardisty (AnalogFolk), a panel including Matt Brown (Londonist), Justin Quirk (FHM), Taryn Ross (Urban Junkies), and Paul Andrew Williams (Young British Film Director of the Year 2007) will explore what makes London tick, its multicultural environs - and what good ideas are coming out of the city that are exciting them today.
10.50 TALK: GOOD IDEAS ACROSS DISCIP
11.40 PANEL: GOOD IDEAS IN DESIGN
How do we use design to bring inspired ideas to life? Led by Amanda Gore (PSFK), a panel of leading minds from the creative community including Coralie Bickford-Smith (Penguin), Cameron Leslie (fabric/matter), Kate Moross, and Nicolas Roope (Hulger/Poke) will discuss how design can - and must - weave a story between an audience and a product, service and brand.
12.20 TALK: GOOD IDEAS OVER TIME
How do good ideas in technology fare over time? Richard Banks (Microsoft) will discuss the afterlives of our technological objects (both physical and digital) and the ideas that emerge when we start thinking about possessions in the long term - as heirlooms that will live on after we're gone.
1.40 TALK: GOOD IDEAS FOR COMMUNITIES
Designing for responsive communities: Artist Christian Nold will discuss how new, performative and embodied approaches to engaging our surroundings and those around us can create powerful change.
2.10 PANEL: GOOD IDEAS IN MOBILE
Growing mobile everpresence is unveiling new, exciting ways for us to explore, work, and play. Led by moderator Piers Fawkes (PSFK), mobile experts Mike Butcher (Techcrunch UK), Dan Hon (Six to Start), Matt Jones (Dopplr), and Jonathan MacDonald (Ogilvy) will examine the diverse opportunities developing at the intersection of mobile, location and the web.
2.50 PANEL: GOOD IDEAS & YOUTH
Whether we know it or not, connecting to youth today requires fresh inventiveness and a different way of thinking. In a conversation led by Jeff Squires (PSFK), Brett Booth (MTV Sticky), Paul Graham (Anomaly UK), Terry Guy (Monorex/Secret Wars), and Jenny Owen (Ruby Pseudo) will discuss what defines British youth culture today and creative, effective ways companies and organizations can create authentic, respectful relationships with an increasingly savvy and skeptical generation.
3.50 TALK: GOOD IDEAS IN STORYTELLING
An introduction to brand new storytelling: Colin Nightingale, Creative Producer of Punchdrunk and Founder of Gideon Reeling, describes how he creates platforms for individuals to participate in their own entertainment, allowing them to be part of the story - as spectators, performers, and directors.
4.20 PANEL: GOOD IDEAS THROUGH COLLABORATION
Collaboration within and across industries has never been easier. Colin Nagy (PSFK) will lead a discussion with Kevin Anderson (The Guardian), Pat Connor (BBC), Jeremy Ettinghausen (Penguin), and Sophie Howarth (School of Life), about the opportunities and advantages of working together for creative individuals, businesses, and brands.
5.00 TALK: GOOD IDEAS IN MEDIA
Simon Waldman (The Guardian) will discuss the good ideas shaping - and saving - a rapidly evolving industry. He'll discuss the different ways the leading UK newspaper has established itself in the digital realm through opening their content and their sites to their communities of readers and users.
5.30 Closing Remarks with Piers Fawkes
Aiming to create a more intimate discussion, audience size is limited to 120 seats. Tickets are selling for the average price we sold them in 2007 – at £300. Use the form at the top of this page to purchase.
Preferred rates have been negotiated by PSFK partner Mr & Mrs Smith. Good Ideas Salon London attendees booking through Mr & Mrs Smith are being offered a discount at two London hotels. Classic Queen Rooms at Brown's Hotel start at £250 and single rooms at Blakes Hotel are starting at £135, including breakfast.
When & Where
Good Chemistry + PSFK
Good Chemistry works with brands, artists and communities to develop collaborative relationships that harness the social web to transcend marketing and advertising. Learn more at: goodchemistry.com ---------------------------------------------------- PSFK is a trends and innovation company that publishes a
daily news site, provides trends research and innovation consultancy
and hosts idea-generating events. We aim to inspire our readers, our
clients and our guests to make things better - whether that’s better
marketing, better lives or a better world. Publishing Consulting Experts The Purple List
is PSFK’s network of trusted trends experts and tastemakers. It’s a
community of professionals across industries who can help you with
projects big and small, full time or on an ad-hoc basis. Events
Each month over 500,000 people from around the world read PSFK’s websites and newsletters for inspiration. PSFK.com actively reports on the latest changes and creative ideas in popular, consumer and business culture.
Leveraging a global network of experts, PSFK provides trends research and innovation consultancy to companies like Apple, BMW and Coca Cola.Clients turn to PSFK for its global reach, ability to provide granular, local intelligence, and our ability to find lateral inspiration that informs marketing, innovation and product development.
PSFK holds conferences that foster discussion about the latest trends, innovation and creative thinking. By bringing together the world’s most innovative change-makers, we are able to shine a light on the creative ideas that come from understanding these trends. The PSFK Conference series is international in scope with events taking place in London, Los Angeles, New York, San Francisco and Singapore.
Good Chemistry works with brands, artists and communities to develop collaborative relationships that harness the social web to transcend marketing and advertising. Learn more at: goodchemistry.com
PSFK is a trends and innovation company that publishes a daily news site, provides trends research and innovation consultancy and hosts idea-generating events. We aim to inspire our readers, our clients and our guests to make things better - whether that’s better marketing, better lives or a better world.
The Purple List is PSFK’s network of trusted trends experts and tastemakers. It’s a community of professionals across industries who can help you with projects big and small, full time or on an ad-hoc basis.