7:30-9 a.m. Sept. 19 at the Citrus Club
Networking begins at 7:30 a.m.; the program begins promptly at 8 a.m.
Every day – every hour – the world of public relations changes, forcing us to constantly adapt to new and innovative techniques. Join us on September 19 to learn about the opportunities and challenges when promoting the most visited destination in the U.S.
Danielle Courtenay, APR, chief marketing officer at Visit Orlando, will share the secrets of success and provide tips on creating integrated campaigns – from strategic plans and leadership buy in to setting realistic goals and metrics. Danielle will also provide an overview of the tourism industry, its impact on Central Florida and new marketing initiatives for the year to come.
Danielle Courtenay, APR
Chief Marketing Officer
Danielle Courtenay joined Visit Orlando in February 1995. As Chief Marketing Officer, she develops the brand strategy and leads a global marketing team that creates domestic and international integrated leisure marketing programs to increase overnight visitation. She is also responsible for destination marketing to position Orlando as a key meetings and conventions destination, oversees corporate communications, public affairs and digital strategy. Previously, she was the vice president of an advertising and public relations agency that specialized in travel and tourism. She has served in multiple volunteer positions nationally with Brand USA, Public Relations Society of America, Society of American Travel Writers, Destination Management Association International and the United States Travel Association. She serves on the United Arts board of directors, Junior Achievement board of directors and chairs the advisory board for Ataway Exchange. She was awarded the Gene T. Hassett award by Hospitality Sales & Marketing Association International (HSMAI), named one of HSMAI’s Top 25 Minds in Hospitality & Travel Sales Marketing and Innovator of the Year by TravelCom. She earned the Accredited Public Relations designation and holds a Bachelor of Arts degree in Public Relations from Auburn University and Masters of Science degree in Marketing Communication from Florida State University.
$25 Members; $40 Non-members; $15 Students
No shows will be invoiced. Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.
Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF
The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Flroida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do.
Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarship at UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners.
Donating is easy and tax deductible. Just click to donate today!
The Citrus Club is located on the 18th floor of the BB&T Bank Building, at the corner of Orange Avenue and Jackson Street in downtown Orlando. Parking is available in the Jackson Street parking lot and the Lincoln garage on Orange Avenue. Meter parking is also available on the adjacent streets. Unfortunately, we do not validate parking.
When & Where
The Public Relations Society of America/Orlando Chapter is one of 116 worldwide chapters that is focused on advancing the public relations profession and the PR professional practioner. Nearly 200-strong and growing, the membership represents a diverse mix of mid- to senior-level practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida.These practitioners represent counseling firms, independent consultants, business and industry, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
PRSA Orlando Mission
To be the premier resource providing leadership that advances the public relations profession and is the catalyst for the success of our members.
PRSA is the world's largest organization for public relations professionals with nearly 20,000 members organized into 116 chapters worldwide. With the vision to unify, strengthen and advance the profession of public relations, PRSA has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.