PRSA 2015 Sunshine District Conference
- Business & Professional
Storytelling, Media Relations & Reputation: Putting it All Together for Your Brand
7:30-9 a.m. Nov. 21 at the Citrus Club
Networking begins at 7:30 a.m.; the program begins promptly at 8 a.m.
For nearly 30 years Mickey G. Nall, APR, Fellow PRSA, has been developing award-winning national and regional campaigns for clients, and as managing director of the one of the world’s largest communications companies, Ogilvy Public Relations Worldwide, he counsels major corporations, government clients and non-profits on delivering the brand promise. In his Storytelling, Media Relations & Reputation: Putting it All Together for Your Brand session, Mickey invites the audience to focus on their brands’ reputation. He’ll demonstrate how you have to create your own content; become a storyteller and engage your employees as advocates to succeed on the brand promise. Mickey will bring it all together in an insightful and engaging presentation demonstrating that while the brand is the promise an organization makes to its stakeholders, reputation is how you live up to that promise.
Mickey G. Nall, APR, Fellow PRSA
Chair & CEO
Public Relations Society of America
Ogilvy Public Relations Worldwide, Atlanta
Mickey G. Nall, APR, Fellow PRSA, is managing director of Ogilvy Public Relations Worldwide. With Ogilvy PR for more than half of his professional career, Mickey worked in the agency’s Washington, D.C., office for more than a decade before assuming the role of managing director in Atlanta in 2005. He is a member of Ogilvy PR’s global management committee.
His clients at Ogilvy have included the Federal Emergency Management Agency; Brand Atlanta); Darden Specialty Restaurant Group; NCR Silver; U.S. Fire Administration (USFA); United Way of America; U.S. Centers for Disease Control & Prevention (CDC); America Automobile Association (AAA National); The Coca-Cola Company; and General Electric. Prior to his move to Atlanta, Mickey served in The White House Office of National Drug Control Policy as the on-site liaison between Ogilvy & Mather and the National Youth Anti-Drug Media Campaign. The anti-drug campaign is the nation’s largest-ever social marketing campaign.
An active member of the Public Relations Society of America (PRSA), Mickey is the 2013 Chairman & CEO of PRSA National – the world’s largest public relations professional society. Previously, he served on the PRSA National Board of Directors (Southeast District); two terms in the Assembly House of Delegates and a variety of committees, task forces and programs for the National Capital and Georgia Chapters. Mickey also is a former trustee of the PRSA Foundation and former Advisory Council member of the National Center for Health Marketing at the CDC.
Mickey chaired the University of Florida’s College of Journalism & Communications Public Relations Advisory Council in 2007. In May 2009, he was named a Distinguished Alumnus of the University of Florida's College of Journalism & Communications; in 2011, he was named the first-ever Public Relations Executive in Residence at the University of Oregon.
He is accredited in Public Relations and a member of PRSA’s College of Fellows (2008) and has won many industry awards, including the Silver Anvil. Mickey received a master's degree in Journalism and Communications from the University of Florida (1982).
$25 Members; $40 Non-members; $15 Students
No shows will be invoiced. Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.
Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF
The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Flroida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do.
Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarship at UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners.
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The Citrus Club is located on the 18th floor of the BB&T Bank Building, at the corner of Orange Avenue and Jackson Street in downtown Orlando. Parking is available in the Jackson Street parking lot and the Lincoln garage on Orange Avenue. Meter parking is also available on the adjacent streets. Unfortunately, we do not validate parking.
The Public Relations Society of America/Orlando Chapter is one of 116 worldwide chapters that is focused on advancing the public relations profession and the PR professional practioner. Nearly 200-strong and growing, the membership represents a diverse mix of mid- to senior-level practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida.These practitioners represent counseling firms, independent consultants, business and industry, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
PRSA Orlando Mission
To be the premier resource providing leadership that advances the public relations profession and is the catalyst for the success of our members.
PRSA is the world's largest organization for public relations professionals with nearly 20,000 members organized into 116 chapters worldwide. With the vision to unify, strengthen and advance the profession of public relations, PRSA has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.
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