More than a fairy tale: Communicating the largest expansion in Magic Kingdom history
7:30-9 a.m. Jan. 16 at the Citrus Club
Networking begins at 7:30 a.m.; the program begins promptly at 8 a.m.
New Fantasyland, the largest expansion in Magic Kingdom history, brings new entertainment and dining experiences to guests of all ages, including Enchanted Tales with Belle, Be Our Guest and Under the Sea – Journey of The Little Mermaid. The expansion is a multiphase project encompassing more than 10 acres of new experiences with staggered openings over two years. An integrated communications team developed a strategy to reach multiple audiences, including nearly 70,000 Cast Members, millions of guests, traditional media and bloggers.
Join PRSA Orlando for a presentation by a panel of Disney communications professionals who shaped the story of the largest expansion in Magic Kingdom history.
Manager, External Communications
Walt Disney World Resort
Internal Communications Manager
Magic Kingdom Park
Public Relations Manager
Walt Disney World Resort
$25 Members; $40 Non-members; $15 Students
No shows will be invoiced. Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.
Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF
The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Flroida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do.
Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarship at UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners.
Donating is easy and tax deductible. Just click to donate today!
The Citrus Club is located on the 18th floor of the BB&T Bank Building, at the corner of Orange Avenue and Jackson Street in downtown Orlando. Parking is available in the Jackson Street parking lot and the Lincoln garage on Orange Avenue. Meter parking is also available on the adjacent streets. Unfortunately, we do not validate parking.
When & Where
The Public Relations Society of America/Orlando Chapter is one of 116 worldwide chapters that is focused on advancing the public relations profession and the PR professional practioner. Nearly 200-strong and growing, the membership represents a diverse mix of mid- to senior-level practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida.These practitioners represent counseling firms, independent consultants, business and industry, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
PRSA Orlando Mission
To be the premier resource providing leadership that advances the public relations profession and is the catalyst for the success of our members.
PRSA is the world's largest organization for public relations professionals with nearly 20,000 members organized into 116 chapters worldwide. With the vision to unify, strengthen and advance the profession of public relations, PRSA has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.