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PRSA Orlando Monthly Luncheon: Wednesday, February 16, 2011 -- Universal Orlando


Wednesday, February 16, 2011 from 11:30 AM to 1:00 PM (EST)

PRSA Orlando Monthly Luncheon: Wednesday, February 16,...

Ticket Information

Ticket Type Sales End Price Fee Quantity
PRSA Member Ended $25.00 $0.00
Non-Member Ended $40.00 $0.00
Please bring your student ID
Ended $15.00 $0.00
PRSA Orlando/Frank R. Stansberry Scholarship   more info Ended

Share PRSA Orlando Monthly Luncheon: Wednesday, February 16, 2011 -- Universal Orlando

Event Details

February Luncheon:
Sustaining Buzz After the Launch 


Alyson Lundell, Senior Manager PR

Tom Schroder, Vice President PR  


Topic Summary:

The highly anticipated opening of The Wizarding World of Harry Potter at Universal Orlando’s Islands of Adventure was one of the most talked about events of the last year.  Now, the extremely successful launch has others wondering what’s next.


Universal Orlando’s Tom Schroder, vice president of public relations, and Alyson Lundell, senior manager of public relations, will describe the Harry Potter mania surrounding the announcement in 2007 all the way through the opening last year.  They will also discuss the challenges of sustaining such a cultural phenomenon. 

Local practitioners will benefit from the lessons that the Universal PR team has learned throughout the past year by being able to modify the real-life examples to fit the needs of their own clients.


Wednesday, February 16, 2011 begins at 11:30 am; Program begins at noon



Citrus Club



$25 Members; $40 Non-members; $15 Students



Grilled Flank Steak and Chocolate Inspiration 



No shows will be invoiced. Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.

We will continue to keep you updated at PRSAOrlando, Twitter, Facebook and LinkedIn

 Sponsor a PRSA Event

Your organization can sponsor a PRSA Orlando event. To find out how, e-mail Jennifer Wakefield or Cassie Doria , or visit PRSA Orlando.

Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF

The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Flroida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do.

Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarshipat UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners. 

Donating is easy and tax deductible. Just click to donate today! 


The Citrus Club is located on the 18th floor of the BB&T Bank Building, at the corner of Orange Avenue and Jackson Street in downtown Orlando. Parking is available in the Jackson Street parking lot and the Lincoln  garage on Ornage Avenue. Meter parking is also available on the adjacent streets. Unfortunately, we do not validate parking.


Have questions about PRSA Orlando Monthly Luncheon: Wednesday, February 16, 2011 -- Universal Orlando ? Contact PRSA
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When & Where

255 South Orange Avenue
Orlando, 32801

Wednesday, February 16, 2011 from 11:30 AM to 1:00 PM (EST)

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The Public Relations Society of America/Orlando Chapter is one of 116 worldwide chapters that is focused on advancing the public relations profession and the PR professional practioner. Nearly 200-strong and growing, the membership represents a diverse mix of mid- to senior-level practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida.These practitioners represent counseling firms, independent consultants, business and industry, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

PRSA Orlando Mission

To be the premier resource providing leadership that advances the public relations profession and is the catalyst for the success of our members.

PRSA is the world's largest organization for public relations professionals with nearly 20,000 members organized into 116 chapters worldwide. With the vision to unify, strengthen and advance the profession of public relations, PRSA has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.

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