PRSA Orlando Monthly Luncheon: Thursday, March 17, 2011 -- Good Pitches, Bad Pitches and Nancy Grace
Thursday, March 17, 2011 from 11:00 AM to 1:00 PM (EDT)
Orlando, United States
Good Pitches, Bad Pitches, and Nancy Grace
Steve Helling, Staff Writer, People Magazine
There are good pitches. There are bad pitches. And there are pitches so heinous that they will forever relegate you to the junk mail folder. Even competent practitioners can unwittingly make fatal mistakes that turn good pitches into bad ones.
Steve Helling is a staff writer for People Magazine based in Orlando. Last month, he received 916 pitches - and February only has 28 days! He will share some good, bad and heinous pitches and explain the difference.
Steve is no stranger to writing pitches: after the release of his 2010 bestseller, Tiger: The Real Story, Steve successfully pitched himself to radio, TV and print media - making 244 media appearances in a one-month period. (He fully acknowledges that he should have hired a PR professional to help him navigate that hellacious period in his career.)
So what does Nancy Grace have to do with PR? Steve often appears on national television to promote the magazine - effectively being a spokesperson for PEOPLE. Shockingly, the media doesn't always do as it's told, and Steve has found himself desperately trying to manage the image of the magazine - and himself - under the intense grilling of Nancy Grace.
Local practitioners will benefit from hearing a writer for the world's most-read magazine as he discusses how to get - and keep - the media's attention.
Thursday, March 17, 2011 begins at 11:30 am; Program begins at noon
$25 Members; $40 Non-members; $15 Students
Pan Seared Salmon Cakes and Fruit Tart
No shows will be invoiced. Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.
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The Citrus Club is located on the 18th floor of the BB&T Bank Building, at the corner of Orange Avenue and Jackson Street in downtown Orlando. Parking is available in the Jackson Street parking lot and the Lincoln garage on Ornage Avenue. Meter parking is also available on the adjacent streets. Unfortunately, we do not validate parking.
When & Where
The Public Relations Society of America/Orlando Chapter is one of 116 worldwide chapters that is focused on advancing the public relations profession and the PR professional practioner. Nearly 200-strong and growing, the membership represents a diverse mix of mid- to senior-level practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida.These practitioners represent counseling firms, independent consultants, business and industry, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
PRSA Orlando Mission
To be the premier resource providing leadership that advances the public relations profession and is the catalyst for the success of our members.
PRSA is the world's largest organization for public relations professionals with nearly 20,000 members organized into 116 chapters worldwide. With the vision to unify, strengthen and advance the profession of public relations, PRSA has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.