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PRSA Orlando Monthly Luncheon: Thursday, March 17, 2011 -- Good Pitches, Bad Pitches and Nancy Grace


Thursday, March 17, 2011 from 11:00 AM to 1:00 PM (EDT)

PRSA Orlando Monthly Luncheon: Thursday, March 17,...

Ticket Information

Ticket Type Sales End Price Fee Quantity
PRSA Member Ended $25.00 $0.00
Non-Member Ended $40.00 $0.00
Please bring your student ID
Ended $15.00 $0.00
PRSA Orlando/Frank R. Stansberry Scholarship   more info Ended

Share PRSA Orlando Monthly Luncheon: Thursday, March 17, 2011 -- Good Pitches, Bad Pitches and Nancy Grace

Event Details

March Luncheon:
Good Pitches, Bad Pitches, and Nancy Grace 

 Steve Helling


Steve Helling, Staff Writer, People Magazine


Topic Summary:

There are good pitches. There are bad pitches. And there are pitches so heinous that they will forever relegate you to the junk mail folder.  Even competent practitioners can unwittingly make fatal mistakes that turn good pitches into bad ones.  

Steve Helling is a staff writer for People Magazine based in Orlando.  Last month, he received 916 pitches - and February only has 28 days! He will share some good, bad and heinous pitches and explain the difference.

Steve is no stranger to writing pitches: after the release of his 2010 bestseller, Tiger: The Real Story, Steve successfully pitched himself to radio, TV and print media - making 244 media appearances in a one-month period. (He fully acknowledges that he should have hired a PR professional to help him navigate that hellacious period in his career.)

So what does Nancy Grace have to do with PR? Steve often appears on national television to promote the magazine - effectively being a spokesperson for PEOPLE. Shockingly, the media doesn't always do as it's told, and Steve has found himself desperately trying to manage the image of the magazine - and himself - under the intense grilling of Nancy Grace.  

Local practitioners will benefit from hearing a writer for the world's most-read magazine as he discusses how to get - and keep - the media's attention.  



Thursday, March 17, 2011 begins at 11:30 am; Program begins at noon



Citrus Club



$25 Members; $40 Non-members; $15 Students



Pan Seared Salmon Cakes and Fruit Tart



No shows will be invoiced. Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.


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Sponsor a PRSA Event

Your organization can sponsor a PRSA Orlando event. To find out how, e-mail Jennifer Wakefield or Cassie Doria , or visit PRSA Orlando.



Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF

The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Flroida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do.

Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarshipat UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners. 


Donating is easy and tax deductible. Just click to donate today!  


The Citrus Club is located on the 18th floor of the BB&T Bank Building, at the corner of Orange Avenue and Jackson Street in downtown Orlando. Parking is available in the Jackson Street parking lot and the Lincoln  garage on Ornage Avenue. Meter parking is also available on the adjacent streets. Unfortunately, we do not validate parking.




Have questions about PRSA Orlando Monthly Luncheon: Thursday, March 17, 2011 -- Good Pitches, Bad Pitches and Nancy Grace? Contact PRSA
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When & Where

255 South Orange Avenue
Orlando, 32801

Thursday, March 17, 2011 from 11:00 AM to 1:00 PM (EDT)

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The Public Relations Society of America/Orlando Chapter is one of 116 worldwide chapters that is focused on advancing the public relations profession and the PR professional practioner. Nearly 200-strong and growing, the membership represents a diverse mix of mid- to senior-level practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida.These practitioners represent counseling firms, independent consultants, business and industry, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

PRSA Orlando Mission

To be the premier resource providing leadership that advances the public relations profession and is the catalyst for the success of our members.

PRSA is the world's largest organization for public relations professionals with nearly 20,000 members organized into 116 chapters worldwide. With the vision to unify, strengthen and advance the profession of public relations, PRSA has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.

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PRSA Orlando Monthly Luncheon: Thursday, March 17, 2011 -- Good Pitches, Bad Pitches and Nancy Grace
Orlando, United States Events Networking

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