Good Pitches, Bad Pitches, and Nancy Grace
Steve Helling, Staff Writer, People Magazine
There are good pitches. There are bad pitches. And there are pitches so heinous that they will forever relegate you to the junk mail folder. Even competent practitioners can unwittingly make fatal mistakes that turn good pitches into bad ones.
Steve Helling is a staff writer for People Magazine based in Orlando. Last month, he received 916 pitches - and February only has 28 days! He will share some good, bad and heinous pitches and explain the difference.
Steve is no stranger to writing pitches: after the release of his 2010 bestseller, Tiger: The Real Story, Steve successfully pitched himself to radio, TV and print media - making 244 media appearances in a one-month period. (He fully acknowledges that he should have hired a PR professional to help him navigate that hellacious period in his career.)
So what does Nancy Grace have to do with PR? Steve often appears on national television to promote the magazine - effectively being a spokesperson for PEOPLE. Shockingly, the media doesn't always do as it's told, and Steve has found himself desperately trying to manage the image of the magazine - and himself - under the intense grilling of Nancy Grace.
Local practitioners will benefit from hearing a writer for the world's most-read magazine as he discusses how to get - and keep - the media's attention.
Thursday, March 17, 2011 begins at 11:30 am; Program begins at noon
$25 Members; $40 Non-members; $15 Students
Pan Seared Salmon Cakes and Fruit Tart
No shows will be invoiced. Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.
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