Thumbs-Up PR for a Thumbs-Down Campaign: How "VOTE NO on 4" became a big state-wide YES
A Winning Strategy for Advocacy “Vote No On 4”: A Case Study in Managing A Winning Campaign
We're kicking off the New Year by focusing on a recent successful state-wide public affairs campaign. Ryan Houck of Citizens for Lower Taxes and a Stronger Economy and Roy Reid, APR, CPRC of Consensus Communications based in Orlando, Fla., will share case study results from "VOTE NO on 4" that will shed light on how a smart and well-executed communications plan can lead to big results.
Whether you voted yes or no on Amendment 4, this is your chance as a PR pro to learn first-hand why "VOTE NO on 4" worked.
About Our Presenters:
Ryan Houck is the executive director of Citizens for Lower Taxes and a Stronger Economy. By Election Day, Ryan's organization led a statewide coalition of more than 320 partner-organizations, 30 local campaign chairmen and more than 4000 volunteers. In an historic campaign, that coalition garnered a remarkable 67 percent of the vote. In addition to a nearly 3-year focus specifically on Amendment 4, Ryan has extensive experience in grassroots development, media relations, and public affairs.
Ryan has worked on numerous state and local campaigns, including the successful Mel Martinez for U.S. Senate campaign in 2004, where he served as political director. Prior to joining the "VOTE NO on 4" campaign in 2007, Ryan was a public affairs strategist for Central Florida's transportation authority, and, prior to that, served in state office of U.S. Senator Mel Martinez. Ryan is a political science graduate of Rollins College in Winter Park.
Roy Reid, APR, CPRC. is a Partner at Consensus Communications. He is an award-winning strategic business and public relations expert and the author/creator of Outrageous Trust®, a program to help leaders and organizations improve relationships through a more intentional effort in building trust. His clients include Fortune 500® companies, private companies, entrepreneurs, professional service firms and public agencies. Roy works to help clients assess risk and issues within the organization and in the marketplace, and then develop strategies to manage the identified issues from the inside/out.
In 2008, Roy was honored as the first individual recipient of the "Frank R. Stansberry / Public Relations Society of America Ethics Award" in recognition of his commitment to ethics in his life, profession and business. In addition, he was inducted into the University of Central Florida’s Nicholson School of Communication Hall of Fame in 2010. He is also an entrepreneur and successful business owner.
Roy is Accredited in Public Relations (APR) and an active member of the Public Relations Society of America (PRSA). He is a Certified Public Relations Counselor (CPRC) of the Florida Public Relations Association (FPRA). He is a regular speaker for both organizations at the local, state and national levels. He has been an officer and national delegate for PRSA, including president of the Orlando Regional Chapter in 1999.
Thursday, April 21, 2011 begins at 11:30 am; Program begins at noon
$25 Members; $40 Non-members; $15 Students
Chicken Milanese / Cheese Cake
No shows will be invoiced. Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.
Sponsor a PRSA Event
Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF
The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Flroida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do.
Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarshipat UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners.
Donating is easy and tax deductible. Just click to donate today!
The Citrus Club is located on the 18th floor of the BB&T Bank Building, at the corner of Orange Avenue and Jackson Street in downtown Orlando. Parking is available in the Jackson Street parking lot and the Lincoln garage on Ornage Avenue. Meter parking is also available on the adjacent streets. Unfortunately, we do not validate parking.
When & Where
The Public Relations Society of America/Orlando Chapter is one of 116 worldwide chapters that is focused on advancing the public relations profession and the PR professional practioner. Nearly 200-strong and growing, the membership represents a diverse mix of mid- to senior-level practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida.These practitioners represent counseling firms, independent consultants, business and industry, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
PRSA Orlando Mission
To be the premier resource providing leadership that advances the public relations profession and is the catalyst for the success of our members.
PRSA is the world's largest organization for public relations professionals with nearly 20,000 members organized into 116 chapters worldwide. With the vision to unify, strengthen and advance the profession of public relations, PRSA has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.