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PRSA Orlando March Event: Shonali Burke presents "Smart Measurement for PR in the Digital Age"


Thursday, March 15, 2012 from 7:30 AM to 10:00 AM (EDT)

PRSA Orlando March Event: Shonali Burke presents...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Student Registration   more info Ended $55.00 $0.00
Member Registration   more info Ended $75.00 $0.00
Nonmember Registration   more info Ended $85.00 $0.00
PRSA Orlando/Frank R. Stansberry Scholarship   more info Ended

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Event Details


Smart Measurement for PR in the Digital Age
March 15, 7:30 - 10 a.m.

It’s a new decade in a still-quite-new century … so surely PR measurement must have changed significantly over the past several years? Yes and no. While the explosion of social media and the critical role it can play in strategic communications has shined a new light on the measurability of our profession, many of us still put far too much emphasis on tracking and measuring only outputs, not outcomes.


Join award-winning Shonali Burke, principal of Washington D.C. based Shonali Burke Consulting, as she gives an in-depth two hour seminar of how measurement has – and hasn’t – changed, and the most practical way to tackle it. You’ll understand how to demonstrate the value of your job function to your managers and executives as well as how to go about measuring social media. Most importantly, you’ll learn how to tie your efforts back to your organization’s business objectives which is, after all, the reason our profession exists … isn’t it?

When: March 15
Where: Citrus Club, 255 S. Orange Ave., Orlando
Time: 7:30 a.m. registration and networking
             8 - 10 a.m. presentation

Cost: Early Bird Registration (ends March 7)
Member: $65
Nonmember: $75
Student: $55

Cost: Regular Registration (March 8-13)
Member: $75
Nonmember: $85
Student: $55



The Citrus Club is located on the 18th floor of the BB&T Bank Building, at the corner of Orange Avenue and Jackson Street in downtown Orlando. Parking is available in the Jackson Street parking lot and the Lincoln  garage on Ornage Avenue. Meter parking is also available on the adjacent streets. Unfortunately, we do not validate parking.  

Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF

The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Flroida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do.

Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarshipat UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners. Donating is easy and tax deductible. Just click and donate today! 

Refund Policy 

No shows will be invoiced. Refunds will not be issued unless cancellation order is received at least 48 hours prior to event. 

Have questions about PRSA Orlando March Event: Shonali Burke presents "Smart Measurement for PR in the Digital Age"? Contact PRSA
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When & Where

255 South Orange Avenue
Orlando, 32801

Thursday, March 15, 2012 from 7:30 AM to 10:00 AM (EDT)

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The Public Relations Society of America/Orlando Chapter is one of 116 worldwide chapters that is focused on advancing the public relations profession and the PR professional practioner. Nearly 200-strong and growing, the membership represents a diverse mix of mid- to senior-level practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida.These practitioners represent counseling firms, independent consultants, business and industry, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

PRSA Orlando Mission

To be the premier resource providing leadership that advances the public relations profession and is the catalyst for the success of our members.

PRSA is the world's largest organization for public relations professionals with nearly 20,000 members organized into 116 chapters worldwide. With the vision to unify, strengthen and advance the profession of public relations, PRSA has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.

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