Has radio been recently taking a back seat to "sexier" media channels like television, print, and online in your marketing/communications strategies and campaigns? If so, why is that? At one time or another, we've heard the obituary that "radio is dead" and it doesn't have the influence or reach that it once had. But is that fact or fiction?
This month, a panel of Hawaii radio executives talk about the state of the radio industry, how it's evolving, and how it remains a relevant and viable communications tool for marketing and public relations professionals to reach their key audiences. What was once a medium that literally only reached a hometown market, now has the potential to reach listeners around the world.
This program will also offer tips on getting your client or business in the news, share case studies on successful promotional campaigns, and address how listenership and distribution is evolving with the help of online radio, mobile applications, and multi-media partnerships.
Chuck Cotton, vice president and general manager of Clear Channel Communications, is a veteran broadcaster with more than forty years in the radio industry. Clear Channel operates seven radio stations in Honolulu - KSSK-FM/AM, KUCD-FM, KDNN-FM, KHJZ-FM, KHVH-AM, KIKI-AM. He started in radio in 1966 at Gene Autry's Golden West Broadcasters Los Angeles flagship station KMPC. In 1985, Chuck purchased KPOI-FM in Honolulu and in 1992 he moved to Hawaii to run the station full time. As the radio industry began to change, and operators were buying multiple stations in markets, it became apparent that owning one station was not the wave of the future. In 1996, Chuck sold KPOI to Caribou Broadcasting and in 1998 was hired by Capstar Broadcasting as the director of sales for its Honolulu stations. A year later, Capstar merged with Chancellor Media to form AMFM which later was purchased by Clear Channel. In 2000, he was promoted to his present position of vice president/general manager. Chuck lives in Kailua with his wife of 27 years Shari; they have five grown children and four grandchildren.
Beth-Ann Kozlovich is the Executive Producer Talk Shows at Hawaii Public Radio where she hosts HPR's longest running live call in forum, Town Square, now in its 13th year. In 2011, she created and launched The Conversation, the live magazine about all things Hawaii heard weekday mornings from 8-9 a.m. on HPR2. A woman who lives on radio and in Hawaii's business and volunteer communities, she was the Hawaii anchor of NPR's award-winning "Morning Edition" for several years. She is the immediate past president of Media Council Hawaii and has an extensive background in radio news and public affairs. Up until a few years ago, Beth-Ann was part of a four generation family living under one roof in Honolulu. She is the mother of three sons and is still mostly sane.
Wednesday, June 27, 2012
11:30 a.m. - Registration
12:00-1:15 p.m. - Program
The Plaza Club
900 Fort Street Mall, 20th Floor
Honolulu, HI 96813
COST (includes lunch buffet):
$30 - PRSA Hawaii Chapter Members & PRSSA Student Members
$35 - PRSA National Members
$45 - Non-Members
$20 - Oahu-based Practitioner Live Stream
FREE - Neighbor Island Practitioner Live Stream
*Note: This program will be recorded and available for playback. Please register online before the deadline.
Validated parking available in Pioneer Plaza for $6 (two hours). $2.75 per half hour thereafter.
Register online or for cash/check payments, please RSVP to firstname.lastname@example.org. Payment can be made at door on day of the event or can be mailed in advance to: PRSA Hawaii, P.O. Box 3566, Honolulu, HI 96811. Credit card payment will not be accepted at the door.
JOIN VIA LIVE STREAM OPTION: As an added benefit, particularly for our neighbor island members and colleagues, we will be LIVE STREAMING this program thanks to our partners at Adstreamz. The cost is $20 for Oahu-based practitioners and FREE for neighbor island practitioners. If you wish to join us in this virtual fashion, please RSVP via EventBrite or email email@example.com. You will receive the URL and password to access the program via email. Participants will be able to submit questions or comments via the live stream chat window or by tweeting @PRSAHawaii. See you online!
Due to the increased cost of doing business, reservations made via credit card will be assessed a nominal processing fee.
For more information, please contact Programs Chair Nathan Kam via email or call 808-539-3471.
Reservation and Cancellation Policy:
Advance registration will close at 3 p.m. on the day prior to the event. After that, a $5 walk-in fee will apply. Due to out-of-pocket expenses incurred, there is a $5 cancellation fee for reservations made via credit card; no refunds will be issued for cancellations received after the deadline; and no- shows will be invoiced.
When & Where
Founded in 1947, PRSA Hawaii is one of six founding chapters of the Public Relations Society of America. The chapter's mission is to build value, understanding, and the demand for public relations professionals in Hawaii.
PRSA Hawaii is committed to advancing the standards of the public relations profession and supporting students and young practitioners who are developing skills in the field. Professional development seminars, informational forums, skills workshops, and monthly luncheon programs are offered to over 300 public relations professionals and students across the state.
PRSA Hawaii is a vibrant organization comprised of an active nucleus on Oahu, a progressive affinity group on Maui, and over 100 members across the state. The organization also mentors two Public Relations Student Society of America (PRSSA) chapters at Hawaii Pacific University and the University of Hawaii at Manoa.
The Hawaii chapter is one of 117 chapters grouped into 10 geographical districts. Download a brochure about our history.