In 1820, Charles Caleb Colton coined the phrase “Imitation is the sincerest of flattery,” and it’s true. Taking a terrific idea, building on it, making it better or offering it less expensively is Business 101 in America, but when does imitation cross the line and become counterfeit? This 90-minute crash course will clarify your rights as a business owner to protect what you create. We’ll cover several topics currently at play online that are undermining well-known brands and cutting into the bottom line of pleasure products manufacturers in all market niches. Through hand outs, case studies, and anecdotes from the trenches, professionals fighting digital piracy, trademark and patent infringement, and counterfeit sales online will reveal what’s being stolen, how it’s being stolen, how the internet is helping to facilitate this illicit activity and ways of working to combat it.
Maybe the reduction in sales you’ve experienced in the last two years has not been entirely due to a slack economy. Chances are high that your profits are being siphoned off by unscrupulous foreign manufacturers and perhaps even possibly by your own distribution network. This seminar will include plenty time for questions and discussion with the speakers.
Presenting: Peter Phinney and Jeff Carter from Piracy Stops Here, online piracy watchdogs with staff located around the globe, and trademark experts from Lang, Hanigan & Carvalho, LLP, Los Angeles.