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Proposition Masterclass - Turning a good idea into a winning proposition

Market Gravity

Friday, June 15, 2012 from 9:00 AM to 5:30 PM (BST)

Proposition Masterclass - Turning a good idea into a...

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Early Bird Special Ended £795.00 £0.00 £159.00
Proposition Development Masterclass Ended £995.00 £0.00 £199.00

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Event Details

Many ideas fail to get off the ground at the very early stages. Without a rigorous and structured approach to building, stretching and selling the idea, it will remain a fantasy rather than a compelling proposition capable of raising investment interest.

Market Gravity’s Proposition Development Masterclass helps participants build winning propositions by immersing them in a structured approach through an interactive one-day workshop.

The workshop shall

  • Introduce participants to what makes a winning proposition
  • Immerse participants in a structured approach to developing a compelling proposition covering the opportunity, offering and delivery
  • Provide case studies and worked examples to bring the approach to life
  • Provide high levels of interactivity and shared learning
  • Leave participants with a number of proposition development tools including ideation cards, a proposition development workbook, templates, worked examples and complimentary copy of Market Gravity's business novel - "Defying Gravity: Adventures of a corporate entrepreneur"

Who should participate?

Managers, entrepreneurs, intrapreneurs, business strategists, NPD / marketing professionals, consultants, academics, students, venture capitalists.


97% of participants rate the Proposition Development Masterclass as “Very Valuable”

Our expert facilitators have delivered this training course to a number of corporates including Royal Bank of Scotland, TalkTalk, British Gas, Lloyds Banking Group, Elexon and BT.

  • Extremely well facilitated and structured, informative, fun and brilliant venue
  • “Excellent course based on some very strong processes”
  • “I've been on the Insight, Strategy and now Innovation [courses] and I have to say that this has been the best one yet.”


£995 (ex VAT)

About Market Gravity

Market Gravity is a specialist growth and innovation consultancy that helps large companies set up and launch new business initiatives from concept through to delivery.  To find out more visit

Workshop Agenda



Have questions about Proposition Masterclass - Turning a good idea into a winning proposition? Contact Market Gravity

When & Where

Market Gravity Studio
29 Wootton St
SE1 London
United Kingdom

Friday, June 15, 2012 from 9:00 AM to 5:30 PM (BST)

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Market Gravity


Market Gravity is a London-based innovation consultancy that works with large companies to develop and launch new ventures. We help corporate entrepreneurs to identify opportunities, develop propositions, build investment cases and deliver operational plans.

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