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Print is Not Dead

JAMA

Thursday, September 26, 2013 from 7:30 AM to 9:00 AM (EDT)

Jacksonville, FL

Print is Not Dead

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Why You Should Attend
 

JAMA is thrilled to host keynote speakers from Drummond Press - Jacksonville's leading print company - and Sappi Fine Paper - the market leader and world's largest producer of coated fine paper.

With all the debate going on about the future of print in the digital age, Sappi has addressed the subject head-on in a new special publication called "Print &", which presents independent market research on reading demographics, emotional triggers, browsing and shopping behavior, and niche marketing. Contrary to what many believe, the research data shows that rather than "cannibalize" each other's audience, print and digital work most effectively when they join forces to deliver the message through multiple media.

Attend JAMA's September Breakfast Meeting to better understand how print integrates with emerging channels, and learn from Sappi's three key findings:

  1. The choice is not print or digital. Findings indicate that coordinating print and other channels lead to more successful campaigns and higher returns.
  2. With over 47% of printed marketing materials linked to online digital channels in the past year, print and digital are proving to be complementary and mutually supportive.
  3. Print offers far more than four-color process. Interactive print continues to grow – QR codes, invisible watermarks, image recognition and augmented reality make print work harder and smarter.

We were surprised by some of the findings and think you will be too.

 
But Wait, There's More!
 

Every attendee will receive a FREE copy of Sappi's highly praised "Print &" Publication!

 
About Our Keynote Speakers
 

Andrew Robinson
Commercial Market Manager, Sappi Fine Paper North America

With more than 35 years in the paper industry, Andrew Robinson has expertise at many different levels in the supply chain.  He has been with Sappi Fine Paper since 2004 and in his position as Commercial Market Manager, Andrew works with key printers and merchant distribution partners throughout the state of Florida focusing on Sappi's high-end coated printing papers. In addition to working closely with Florida customers, Andrew also manages Sappi's specialty segment brand called Lusterprint. This role takes him to several national manufacturing accounts that produce high-end pet food packaging and materials which is a very niche market.

Sara Ostheim
Business Development Manager, Sappi Fine Paper North America

For more than 17 years, she has worked with advertising agencies and corporate end users both in Florida as well as on a national accounts basis. In her role Sarah helps her customers with brand consistency, leveraging paper spend and does consultative selling and training on paper grades, print techniques, current trends and industry topics.

Bob Morales
Vice President of Sales, The Drummond Press

With more than 10 years direct print experience and 25 years of business development experience, Bob Morales enjoys working with clients at all points of the "buy experience".  Since arriving at Drummond in 2003, Bob has led Team Drummond to "Re-think" what the printer's role would be in the next 20 years.  Now, the leader in integrated communication solutions, Drummond is providing some of the top clients in the world with proven solutions aimed at increasing revenue while often times decreasing their associated costs.  Let us "think" with you about your next project.

 
Event Sponsors

SharpSpring Fairfield Inn & Suites Butler Boulevard Jacksonville Business Journal Folio Weekly Advantage Business Magazine Character Counts

Have questions about Print is Not Dead? Contact JAMA
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When & Where


Fairfield Inn & Suites (Butler Boulevard)
4888 Lenoir Ave
Jacksonville, FL 32216

Thursday, September 26, 2013 from 7:30 AM to 9:00 AM (EDT)


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Organizer

JAMA

The American Marketing Association, Jacksonville Chapter (JAMA) is the leading marketing organization for professional development, education, inspiration, and networking in the Northeast Florida region.

Recognized as one of the fastest growing chapters in the country, we are comitted to cultivating exceptional marketers through relevant monthly meetings, seminars and special events.

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