"Priceless" - AMA-CT hosts an evening with Larry Flanagan
Wednesday, January 16, 2013 from 6:00 PM to 8:30 PM (EST)
PRICELESS: AMA-CT hosts an evening with Lawrence Flanagan
While now known as the Executive Dean of the College of Business and Professional Studies at the University of New Haven, Lawrence Flanagan was previously the Vice President and Chief Marketing Officer for MasterCard Worldwide, where he was responsible for launching the hugely successful “Priceless” advertising campaign.
Join AMA-CT for an evening with Lawrence Flanagan where he will share the story of how the “Priceless” campaign came to be and what it meant for the MasterCard brand. He will also share insights into how companies are being impacted by the global shifts - financial collapse, explosive technology innovation, global competition and the new knowledge-economy - and what is needed to lead these new-world organizations.
Wednesday, January 16, 2012
Gouveia Vineyards, Wallingford
5:30 p.m. Members only private reception with Lawrence Flanagan
6:00 p.m. Open networking, wine reception
6:30 p.m. Lawerence Flanagan, "Priceless"
7:30 p.m. Q&A
8:00 p.m. Networking
$30.00 AMA-CT Members
$10.00 Students (with valid ID)
About Lawrence Flanagan
Appointed Executive Dean of the College of Business and Professional Studies at the University of New Haven in 2001, Lawrence Flanagan is regarded as one of the most accomplished global marketing leaders in the country. Recently retired as Executive Vice President and Chief Marketing Officer for MasterCard Worldwide, he was responsible for overseeing a $1 billion-plus advertising and marketing budget, directing marketing strategies in more than 50 countries, and launching the hugely successful “Priceless” advertising campaign.
Before joining MasterCard in 1996, Flanagan served as Assistant Vice President of Marketing for L’Oreal U.S. and Marketing Director for Proctor & Gamble. During his professional career, he earned numerous advertising honors, including a Gold Effie, an Addy, and the prestigious Cresta Award. The Advertising Club of New York named him “Advertising Person of the Year” in 2008.
He recently served as the national chair of the Chief Marketing Officer (CMO) Summit, which represents more than 12,000 global executives across 100 countries in multiple industries, and is a former member of the board of directors of the Ad Council.