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Thursday, June 30, 2011 from 6:00 PM to 10:00 PM (PDT)


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Event Details


JUNE 30, 2011, Thursday
Door Opens at 6:00pm
Cocktail Hour 6:00-7:30pm
Runway at 7:30pm-8:30pm

1417 15th Street, San Francisco, CA
$20 Online / $25 At The Door
(Tickets are Non-Refundable)

Dress Code:
This event is 18+ over.
To apply for media passes or inquire about sponsorship opportunities, please contact: Owen Geronimo via: email at contact@sffamainc.org. Register as a Fashion Buyer HERE.




San Francisco Fashion and Merchants Alliance, Inc.

Contact:  Owen Geronimo, Founder



San Francisco, California, June 01, 2011 – San Francisco Fashion and Merchants Alliance, Inc. is proud to announce ‘Prêt-à-Porter SF 2011’. This year’s event is Thursday, June 30, at Madrone Studios, located at 1417 15th Street in San Francisco. Door opens at 6:00 p.m., runway starts at 7:30 p.m. Dress code is fashionably chic.  Tickets are $20 online and $25 at the door. Seating is first come first serve.  


This will mark the second year of Prêt-à-Porter SF. The event is very recognized by the local community garnering three nominations for Best Fashion Event, Best Creative Director and Best Fashion Show Producer at ‘Stellar: San Francisco Fashion Awards 2010.’


This year’s featured designers include:  Alphyn Industries, Anya Tatarenko, Carole Wang, Frankees Samad,  Kajan Padraig, LHC Couture and Sonas Denim with jewelry collection by: WorkPlayDate.

Says Anya Tatarenko, designer: “Thank you for casting me as one of the designers for Prêt-à-Porter SF 2010, it’s been a great experience to be part of it.  I am getting a lot of publicity through local fashion blogs and being invited for castings for future fashion shows in San Francisco.“ And, says Natasha Thomas  of Urban Darling: “Thank you for the opportunity to help out last night at Prêt-à-Porter SF 2010! Your work is beyond great and I was glad to be a part of the fashion show.”


Sponsored by: SFStation, Trumer Pils, Los Osuna TequilaAtelier EmmanuelSFIEC, Cheat-A-Little Catering, Fashion Network Association, Aveda and Jaya Productions.


Host committee includes: Charleston Pierce (Runway Consultant and Head Host Committee), Jessica Schoefer, Charmaine Adrina, Ben Morton, Shaun Tiansing, Dino Ynostroza, Oliver Lorenz, Stephanie Starr, Jeffry Raposas, Sharlyn Bondoc, April Menes, Johana Bohorquez and Natasha Thomas.


San Francisco Fashion and Merchants Alliance, Inc. continues to work in revolutionizing San Francisco’s local fashion scene combining social media, education and technology with various sustainable fashion-focused projects  benefiting its members.


Sponsorship opportunities are available. For details regarding sponsorships, fashion buyer registration and media consideration, contact: Owen Geronimo via: email –at- contact@sffamainc.org.  Tickets can be purchased online at http://pretaportersf2011.eventbrite.com/ . Visit http://pretaportersf.com/ for events details.


2011 Pret-A-Porter SF (Line-Up)



Our goal is to help our customers enjoy the full potential of 21st century technologies, and to create garments and products that serve multiple functions and address daily necessities. A T-shirt can be more then just a shirt if you begin the design process with novel fibers. All of our products are designed, developed and manufactured right here in the USA, using top of the line production and quality control methods to ensure that our products are manufactured with great care and are of the highest quality. The Alphyn Wearcom™ line really addresses the need of using the devices regularly and wearing them comfortably. We are also incredibly proud of our ЯGen™ Silver Armor brand, garments that are truly advanced at the microscopic level and protect the wearer from invisible but dangerous environmental hazards.


Anya Tatarenko is an emerging fashion designer residing in San Francisco, CA. Her brand ANYA offers a line of clothing to a woman with a busy lifestyle. The looks can be worn from day to evening with confidence, comfort and style.

Anya attended Apparel Arts, a San Francisco Fashion Design School in 2004. She graduated with Pattern Making and Design Certificate in June 2008 and produced her first line. Since then she has been working in smaller projects, branding and on developing a larger collection.

Since then Anya has been working on expanding her collection and has shown at several high profile fashion events in SF. Digital Summer event in August 2009 was covered by 944 Magazine, it was sponsored by HP, Intel and Edun Live. Autumn Attitudes show was held at an chic Posh salon in the upscale Pac Heights SF neighborhood and was sponsored by Shu Uemura Cosmetics. Anys has a stocklist of selected garments at SF boutique Loft 1513 and also is a freelance designer for several private clients.

Anya knows how to complement a woman’s body; her garments are wearable and project confidence, sexiness and sophistication.


Carole Wang is a designer label with over 25 years of experience in the contemporary missy market. Carole Wang has proven in the past to provide the utmost style and elegance using Classic Velveen Knits, sold through specialty stores and major retailers such as Neiman Marcus and Nordstrum. Because of past health issues with her family and the abuse of our natural environment, there is nothing more important to Carole Wang than being able to look into the future and help preserve our earth for future generations. It is for this reason that Carole Wang has decided to go green by offering two all natural fiber lines – Carole Wang knits and Dragon by Carole Wang. For all Carole Wang Classic couture handloom knit customers, you can go green by replacing the traditional Velveen to 100% eco-friendly bamboo.



Frankees Samad is a new fashion designer from the Bay Area. She recently graduated from the University of California, Davis majoring in Fashion Design, with a minor in Textiles and Clothing, and Global International Studies. As an undergraduate, Frankees received the Presidential Undergraduate Fellowship Grant, a competitive scholarly grant to carry out her first fashion collection, which was based on Islamic Art and Architecture using digitally printed fabrics and structural designs. Frankees has also studied abroad and interned in London, England for a well known London based designer who she helped work on the costumes for the upcoming “Harry Potter and the Deathly Hallows Pt 2” movie.  She has also worked with a local San Francisco designer who she helped create unique knit and wool garments that were shown at World of Wearable Art.  She has also assisted another Bay Area designer with couture remodeling of vintage wedding gowns. She was also Publicity Coordinator for the Runway Designers Club which puts on 2 fashion shows each year. All of her experiences have prepared her to start her own collection of clothing. 



Kajan Padraig started on December 4, 2009 by Kanjana (Cake) Carlos and Patrick Steber, who have built the company from the ground up. Our first collection was made up of knit T’s, dresses, and tunic style tops. Which became a highly successful collection, because of the quality of fabric, the cut of the designs and Kajan Padraig’s unique design elements.

We are both highly educated and trained in the design and construction of couture, made-to-measure clothing. This experience is what sets us apart from other designers. We see the subtle differences from woman to woman and know how to make beautiful clothing to make all women feel beautiful. The caliber of design has not gone unnoticed, and after just 6 months, Kajan Padraig was commissioned to design and fabricate two gowns for the San Francisco Opera Gala in September of 2010.


Executive Designer and Owner Lauren Hyde Crafford, created LHC Couture as a collection of easy-to-wear styles that fit and flatter every body type. With simplistic chic silhouettes and unique detailing, LHC Couture stands out from other knitwear lines. Lauren started her career with a degree in Merchandise Product Development from FIDM in Los Angeles. She then worked as a textile designer and color specialist for two well known design houses before starting her own collection. LHC Couture styles can be purchased online at www.lhccouture.com.  


Sonas Denim was founded by Gerry Kelly an Irish born festival enthusiast living in San Francisco since 2000. Gerry was born in Dublin, Ireland. At the young age of 20, he got an itch for travelling after spending a few weeks on holiday in Greece.  The following Summer, he returned to Greece where he sold t-shirts and jewelry on the beach to other fun loving travelers.  When the holiday season came to an end in Greece, he moved on to Turkey, Israel, Sinai and Egypt where he continued to buy clothing and jewelry to sell to fellow travelers to fund his own travelling.  His tastes in fashion were a hit!

After a few years on the road, Gerry went back home to Dublin to visit his family and to rest for a few months before setting out upon the world again.  He had, as they say, “the travel bug.”  He decided to continue his ongoing search of fun music festivals and good times.  He especially loved to meet passionate party people.   He traveled constantly to different festivals and raves around the world, living his dream of partying and meeting new friends.

WorkPlayDate originated with the concept "exciting jewelry for beautiful people." All of the jewelry in WorkPlayDate is handmade and completely original. Each piece is made freestyle and as a pieces of art, combining raw materials, vintage items, new jewelry and old jewelry and deconstructing them to create superb new pieces. We are proud of the unique and eye-catching quality of all our jewelry.


Host Committee

Charleston Pierce ( Host Committee HEAD and Fashion/Runway Consultant) has built a reputation in San Francisco and the Bay Area as one of the top fashion show producers by producing casual, high-end and all levels in between of fashion shows and fundraisers throughout the Bay Area.

In 2005, Charleston was appointed model coach and runway trainer by Macy’s Passport. He also took on the honored role of training the member/models in the Junior League of San Francisco’s annual fashion show fundraiser from 2008-2010. He was further honored by being nominated as a 2008 Man of the Year Candidate for the Leukemia and Lymphoma Society.

Now, in 2010 he as been awarded Best Fashion Show Producer and Best Creative Director by the Bay Area Fashion Awards.

/ HOST COMMITTEE Team: Jessica Schoefer, Charmaine AdrinaShaun Tiansing, Dino Ynostroza, Oliver Lorenz, Stephanie Starr, Ben Morton, Jeffry Raposas, Sharlyn Bondoc, April Menes, Johana Bohorquez



SF Station is San Francisco Bay Area’s definitive online city guide to Arts & Culture, Entertainment, Food, Shopping, and Urban Living for 18 - 45 year old “socially active” users. Since 1996, SF Station has been providing users with comprehensive and up-to-the-minute Event Calendar listings, a dynamic Business Directory, and a “hip and progressive” editorial voice that reviews anything from films, music shows, restaurants, retail shops, and more.

Over the past 10 years, SF Station has built a strong loyal following in the nightlife, music and arts communities, and has become the online “Go To” resource for 500,000+ unique SF Bay Area users who use SF Station each month to plan out their weekends and social activities.

omgiluv.it believes in the power of the people, the will of the masses,and brilliance of the crowd. Our vision is a public space of merchants and consumers engaging in constructive dialogue resulting in immediate rewards for everyone. Most of us have been friends for decades, enjoy travel and adventure, and share an appreciation for self-expression and true style.


"Atelier Emmanuel is a top-rated salon and day spa in downtown SF. We offer a wide range of services in a unique locale. Next to Union Square, we are at the top of the Beauty Building with 360 degree views of San Francisco.  Our services include a full hair menu, nail services, massage, waxing, tanning and makeup. This is the place if you want your services done by craftsmen with an approachable attitude."


Founder and visionary Robert Martin has combined his numerous years in the food and wine industries to create a multi-prong program to connect California food & wine purveyors with the demands of the domestic and Asia wine lovers. Support is extended by friends, professional organizations and government agencies worldwide.

Passionate in the marriage of food and wine pairings, Mr. Martin forged alliances with strategic entities domestically and overseas to create memorable such experiences for wine lovers. In capturing the sizzling appetite for wines in China, the first step was to lease and build a beautiful showroom at the prestigious Hong Kong Wine Center. The center is Asia's leading wine hub and platform to gain exposure to international wine buyers and wine import agencies in Asia - especially to mainland China.

Trumer PilsAs a local company, Trumer Pils is proud to support the Bay Area arts community. Trumer Pils, an award-winning German style pilsner, was introduced to the U.S. in 2004 when Trumer Brauerei Berkeley started brewing the very same recipe of its 400 year old sister brewery in Salzburg Austria. Trumer Pils has received gold medals at the Great American Beer Festival, the World Beer Cup, the Australian International Beer Awards, and the European Beer Star. Trumer Brauerei Berkeley is located at 1404 4th Street in Berkeley, Calif., is open Monday through Friday, and offers free brewery tours daily. Please visit www.trumer-international.com



The 100% Blue Agave LOS OSUNA is a beverage that springs up from the ashes of a past full with remembrances that for more than 130 years the Osuna family has gathered and kept. Its softness to the palate, achieved only and exclusively with the natural components that so kindly the Blue Agave gives us, places it as the finest and most exquisite of all beverages.

Its making brings together the visionary and tenacious spirit of the LOS OSUNA and the noble and brave spirit of the Sinaloense country people. Therefore, in the 100% Blue Agave LOS OSUNA, we get to make con-crete 40 years of remem-brances of a tradition that was taken away all of a sudden from the people of the State of Sinaloa.


Modewalk is a tale of Paris and Silicon Valley. Beatrice discovered the fascinating world of creativity and craftsmanship when she joined a study trip at Stanford to meet luxury designers in Paris. During her trip, the private studio visits and genuine stories told by designers swept her heart away. She came back wishing to share this experience with consumers worldwide.

Before attending Stanford, Henri founded two luxury brands in Paris, initially to support a flourishing designer. While growing his brands, Henri always wished to tell his unique stories to consumers. A creative idea presented itself when the two met and became friends at Stanford. Sharing a deep passion to connect designers with consumers, Beatrice and Henri combined Silicon Valley innovations with Parisian aesthetics to create the Modewalk dream.


The San Francisco Institute of Esthetics and Cosmetology, Inc. is now offering classes and a full menu of services in its state of the art South of Market facility. As a Paul Mitchell Partner School we are offering a comprehensive program guiding students to become professionals in the fields of cosmetology.

A solid educational foundation is the most important element of a successful career in the beauty industry. We are dedicated to your lifelong learning process and staying current in the rapidly changing environment of Esthetics and Cosmetology.

Cheat-A-Little Catering. We are a full service catering company serving the Peninsula and the greater San Francisco Bay Area. We specialize in buffet and passed appetizer service, as well as sit-down dining, offering custom-designed menus in all cuisines, with vegetarian, vegan and kosher options.

From a large wedding reception with hundreds of guests to an intimate dinner for two celebrating a special anniversary, we cater all occasions, including birthdays, graduations, showers, receptions, luncheons, cocktail parties, holidays and a wide range of corporate events.


The Fashion Network Association (FNA) was formed to act as a bridge between the students and Alumni of San Francisco State University and the vast Fashion Industry. FNA provides the backdrop for students and alumnae with a passion for fashion to increase their knowledge and enhance their skills through industry relevant experiences such as; creating and producing fashion activities and events both on and off campus; developing and writing articles for their own periodical fashion newsletter; and by attending networking events with industry professionals to provide a broader lens through which to see their future. Through these activities FNA members gain real life experience in fields such as; public relations, fashion journalism, event production, fashion marketing, fashion styling and fund raising.


Aveda, who partners with salon and spa professionals around the world, sees beauty as a craft, not as a product result. Aveda beauty professionals are unique in the industry for their pursuit of a higher art: helping make their clients not only look beautiful, but feel beautiful. This selfless quest to bring out the beauty in their client through genuine care, differs from beauty industry norms.

Empowered by its unique Mission, Aveda believes that authentic beauty is one that works in harmony with the greater web of life. It does not qualify as beauty if it hurts any of the diverse life forms that the best beauty artist of all, Nature, created. Authentic Beauty cares for the environment which we inherited from elders and will leave to generations that follow us. Beauty cares for the society in which we live, enhancing harmony in the way we live and interact with one another as human beings. In order to be Beauty, it also needs to be Good. Beauty is the result, but also the process followed in pursuing that result.

” I am part of the KHMER Movement here in the states. A few souls are part of the image but as a movement we are a team to rebuilt the history” - Bulli Sot of Jaya Productions





SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.


New Order - Temptation (Shock Edit) by Shock.


When & Where

1417 15th Street
San Francisco, 94103

Thursday, June 30, 2011 from 6:00 PM to 10:00 PM (PDT)

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SAN FRANCISCO FASHION MERCHANTS ALLIANCE, INC. is a 501c3 educational and economic developement non-profit corporation that is a social development network that champions in various sustainable projects in support of the thriving local creative and fashion industry in the San Francisco Bay Area.

We possess the in depth understanding of the ever changing and unique San Francisco Bay Area fashion industry landscape. In utilizing the latest technology in social media marketing and hosting innovative industry related events.

SFFAMA, Inc. was created to provide an ongoing open dialogue between the local merchants and fashion entrepreneurs to form a cohesive alliance in promoting altruistic creative synergy and productive business opportunities.

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