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Press Coverage for Startups: A Tech Journalist's Perspective

General Assembly

Wednesday, February 6, 2013 from 7:00 PM to 8:30 PM (PST)

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Single Ticket Ended $20.00 $2.09

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Event Details

Generating Press Coverage for Startups: A Tech Journalist's Perspective
Wednesday, February 6th from 7 pm - 8:30 pm

Andrea Chang, Technology Reporter, The Los Angeles Times
Amanda Coolong, Founding Partner and COO, TechZulu
Lori Kozlowski, Entrepreneur and Startup Columnist, Forbes
Charlotte Crivelli, Co-Founder, Klick Communications 

Demystify the world of journalists. Learn how to most effectively approach and communicate with the media for your startup from three of Los Angeles' best technology reporters and Charlotte Crivelli, co-founder of Klick Communications.

Student Takeaways:

  • Tips for communicating with the media
  • Identify what the press consider 'newsworthy' and when you should pitch a story
  • Common pitch interview blunders and how to avoid them
  • The importance of story telling and business narrative skills
  • A discussion on the Do's and Dont's of press pitches and press releases
  • PR process and vocabulary, what to look for in a PR company, and DIY tactics



7:00 PM Intro to Startup PR - Definitions, Process, and DIY tactics by Charlotte Crivelli
7:20 PM Panel: Media Relations - What Works/What Doesn't by Andrea Chang, Amanda Coolong, and Lori Kozlowski moderated by Charlotte Crivelli
8:00 PM Audience Q&A with Andrea Chang, Amanda Coolong, and Lori Kozlowski
8:30 PM Mingling, Wine, and Cheese


About the Instructors

Andrea Chang has been a Los Angeles Times reporter since 2007 and has been coering technology and Silicon Beach since 2011. Read her articles here.

Amanda Coolong is a founding partner and COO of TechZulu. Amanda also produced, wrote and hosted This Week in Cloud Computing for ThisWeekIn.com. Read her blog posts here.

Lori Kozlowski writes a column for Forbes focusing on startups, entrepreneurs, innovation and technology in Los Angeles. Previously, she was a senior digital editor at the Los Angeles Times, heading mobile technology. Read her column here.

Charlotte Crivelli is a co-founder of Klick Communications in LA. Klick Communications specializes in PR, marketing and social media for technology companies.


Can't make it? Sign up at http://generalassemb.ly/la to stay in the loop on future events and classes.

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Press Coverage for Startups: A Tech Journalist's Perspective? Contact General Assembly

When & Where

General Assembly LA
1520 2nd St
Santa Monica, CA 90401

Wednesday, February 6, 2013 from 7:00 PM to 8:30 PM (PST)

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General Assembly

General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. Learn more at https://generalassemb.ly/
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Press Coverage for Startups: A Tech Journalist's Perspective
Santa Monica, CA Events Class

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