Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force
- Business & Professional
- Hult International Business School, San Francisco CA
The hotly anticipated Facebook IPO marks a watershed moment for social media -- as it's no longer the new kid on the block, it's time to stop dabbling and get serious. Yet most organizations look at social media as a check list -- got a presence on Facebook, Twitter, YouTube, Google+ and LinkedIn? Check it off the list.
But much of the hard work still lies ahead. Charlene Li will share what the future of social media looks like from our perch here in 2012 -- and what we need to do today to get ready. We'll discuss the detailed process of how to create a robust social businessstrategy that is holistic and integrated, as well as the core capabilities your organization must have in 2012 to be competitive.
SFAMA Members – $25
Partner Members – $30
Non-members – $35
Students – $20
Hors d'oeuvres will be provided.
Online registration closes at 11AM, but onsite registration will be available.
DATE & TIME:
Wednesday, February 8, 2012
6pm - 8:30pm PST
ING Direct San Francisco Cafe
101 Post Street, San Francisco, CA
Charlene Li is founder of the Altimeter Group and the coauthor of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies, and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named by Fast Company as one of the most creative people in business in both 2008 and 2010, and one of the Most Influential Women in Technology in 2009.
Charlene is a frequently-quoted expert and has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, The Economist, Businessweek, USAToday, Reuters, and The Associated Press. She is a much-sought after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010. She has also presented frequently at top conferences such the American Society of Association Executives, SXSW, Web 2.0 Expo, and Search Engine Strategies.
Many thanks to our Event Sponsors