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Predictive Analytics for Marketing and Finance

Ruben S. Gonzalez & the Orange County Marketing & Advertising Assoc.

Wednesday, May 9, 2012 from 11:30 AM to 1:30 PM (PDT)

Santa Ana, CA

Predictive Analytics for Marketing and Finance

Ticket Information

Type Remaining End Quantity
OCMA May Lunch & Learn   more info 13 Tickets Ended Free  

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Event Details

 

OCMA May lunch and learn  Dot Fulfillment Services
 
Please join us on the 9th of May when the Dot Fulfillment Services in conjunction with the OC Marketing & Advertising Association will host a lunch & learn seminar at our Santa Ana headquarters.
 
Meeting Topic: Predictive Analytics for Marketing and Finance

Predictive analytics provides guidance to businesses of likely future behaviors, allowing for proactive decisions. This guidance is then leveraged to enhance positive opportunities and also to minimize negative occurrences. In Marketing and Finance, predictive analytics improves customer value with targeted, relevant promotions and improved customer retention, acquisition and segmentation efforts. Also, resource demand planning is enhanced by better estimates of future needs to allocate resources, products and services, enabling efficient processes. Finally, fraud and risk can be minimized to drive cost reductions.

 

This session will provide an overview of:

• Predictive analytics.
Current industry trends .
Applications of predictive analytics to various industries.
Predictive analytics for cost savings in marketing

End-user consumption of predictive results

 
Please join us for this month's seminar on the 9th of May
The lunch & learn will be held at
Dot Fulfillment Services 1801 S. Standard Avenue, Santa Ana, CA 92707
 
Lunch will be served from 11:30 a.m. to 12:00 noon.
Seminar will run from 12:00 p.m. to 1:00 p.m.
There is no cost to attend this event.
Space is limited to the first 50 to register and you must register in advance
 
Lunch will be graciously provided by
Cal Source Logistics
Cal Source Logistics- Your "One-Stop" logsitics provider
 
Our speaker for this event will be:

Bruce Kolodziej – Predictive Analytics Manager, Information Builders

 

Bruce is a thought leader in predictive analytics and brings 15 years of experience in a variety of analytics and sales roles, covering Gaming, Retail, Financial Services, Insurance, Telco, Law Enforcement and Manufacturing verticals. Bruce earned a BS in Mathematics from High Point University and an MS in Statistics from the University of Rhode Island.

 
Dot Fulfillment Services is a full service fulfillment, mailing, 3PL and product distribution warehouse located in Orange County California
Have questions about Predictive Analytics for Marketing and Finance? Contact Ruben S. Gonzalez & the Orange County Marketing & Advertising Assoc.

When & Where


Dot Fulfillment Services
1801 S Standard Ave
Santa Ana, CA 92707

Wednesday, May 9, 2012 from 11:30 AM to 1:30 PM (PDT)


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Organizer

Ruben S. Gonzalez & the Orange County Marketing & Advertising Assoc.

This group is open for all past and current corporate and individual marketing and advertising professional members of the Orange County Marketing Community. All monthly lunch & learn events are hosted at Dot Fulfillment Services located in Santa Ana, California. Dot Fulfillment provides marketing, advertising and promotional fulfillment services.

  Contact the Organizer

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