" rel="stylesheet">
Skip Main Navigation
Page Content
This event has ended

Predicting the Effect of Brand Strategies

AIGA Metro-North

Thursday, June 9, 2011 at 6:00 PM (EDT)

Predicting the Effect of Brand Strategies

Ticket Information

Ticket Type Sales End Price Fee Quantity
AIGA Member Ended $10.00 $0.00
AIGA Student Member Ended $5.00 $0.00
Non-Member Ended $20.00 $0.00
Non-Member Student Ended $10.00 $0.00

Share Predicting the Effect of Brand Strategies

Event Details

Imagine if you could evaluate the relative effectiveness of alternative brand strategies by simulating their ability to capture market share. Better yet, imagine if you could craft a brand strategy based on the most powerful drivers of choice.

Rolf Wulfsberg, PhD Global Director Quantitative Research at Siegel & Gale will discuss his decades-long quest to develop ever-more accurate research methods to inform the development of optimized brand strategies. Dr. Wulfsberg will share both his theory and real-world experiences with brands like DuPont, Bank of America, and Northwestern Mutual. We predict this talk will change the way you think about brand research!

Doors open at 6:00 pm, lecture begins at 6:30 pm.


Have questions about Predicting the Effect of Brand Strategies? Contact AIGA Metro-North

When & Where

School of Visual Arts Branding Studio
132 West 21st Street
11th Floor
New York, NY 10011

Thursday, June 9, 2011 at 6:00 PM (EDT)

  Add to my calendar


AIGA Metro-North

AIGA Metro-North serves graphic designers in the New York City Metropolitan area.

The Metro-North 'Branding' Chapter is dedicated to advancing the discipline of world-class branding to optimize the competitive advantage of organizations, products and services.

Our board members are graphic and packaging designers and design managers who live and/or work in Westchester and Fairfield Counties.

We host a year-round calendar of events: educational, professional and social.

  Contact the Organizer
Predicting the Effect of Brand Strategies
New York, NY Events Business

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.