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Predictable Magic: Unleash the Power of Design to Transform Your Business

Cross Campus

Wednesday, July 31, 2013 from 7:00 PM to 9:00 PM (PDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early-bird (Discounted 50.00%) Ended $2.50 $1.13
Regular admission (Discounted 50.00%) Ended $5.00 $1.27
Day-of / At the door (Discounted 50.00%) Ended $7.50 $1.40
Cross Campus members (FREE with code) Ended $15.00 $1.82
If you have a promotional code, enter it here:    Apply

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Event Details

Want to create a deep emotional connection between consumers and your brand?

Interested in delivering an experience that powerfully resonates with customers?

Want to know how to why utilitarian -- or merely beautiful -- design just won’t cut it?

Then get an inspirational primer from one of the world’s leading authorities on product design and innovation: Ravi Sawhney.

 Sawhney’s firm, RKS, holds over 200 patents. Sawhney also:

  • Helped to invent the first touch screen interface
  • Developed children’s favorite Teddy Ruxpin
  • Reinvented the electric guitar

During this talk, you'll learn how to apply the Predictable Magic toolset -- which is based on the EMPOWER framework:

Enable your Stakeholders
Map the Future
Personify Your Consumer
Own the Opportunity
Work the Design Process
Engage Emotionally
Reward Your Consumer


7:00-7:30pm: Mingling & light appetizers
7:30-8:30pm: Presentation
8:30-9:00pm: Reception

About the Speaker:


As the founder and CEO of the innovation consulting firm RKS, Ravi Sawhney has spent more than thirty years at the forefront of product and technology innovation, and has grown his industrial design consultancy into a global leader in the fields of strategy, innovation and design.

While leading RKS, Sawhney has helped generate more than 150 patents and over 90 design awards on behalf of his diverse list of international clients, and his work has been featured on the cover of Business Week's best product design issue.

Ravi is co-author of Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business.

About the Venue:

Cross Campus

Cross Campus is an engine of creativity and innovation, housed at our state of the art 11,000 square foot space at 820 Broadway in the heart of Santa Monica.

Our goal is to inspire creative collisions through space design, learning platforms, and extraordinary events, fostering member-driven collaboration that ultimately leads to game changing ideas and enterprises.

Have questions about Predictable Magic: Unleash the Power of Design to Transform Your Business? Contact Cross Campus

When & Where

Cross Campus
820 Broadway
Santa Monica, CA 90401

Wednesday, July 31, 2013 from 7:00 PM to 9:00 PM (PDT)

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Cross Campus


Cross Campus is the leading collaborative, on-demand work space and business event venue in Los Angeles.  With a focus on design & user experience, best-in-class event programming, and a diverse community of innovative members, Cross Campus has become known as "the nerve center of Silicon Beach."  Founded in 2012 in Santa Monica, Cross Campus is expanding throughout Southern California.

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