As a leadership speaker, David Meerman Scott from the United States presents to audiences all over the world on the ways to generate attention and build business.
His BusinessWeek bestselling book The New Rules of Marketing & PR form the basis of his hot topic as a marketing speaker.
David Meerman Scott’s ideas on social media are popular around the world. His book The New Rules of Marketing & PR is being published in 24 languages and Scott is a well-known social media speaker, having presented in dozens of countries.
Agenda: Thursday, 19th May 2011, Amsterdam, The Netherlands
11.00 Registration Pre-Summit
Real-Time Marketing and PR : Learn how to make the real-time world of the Web work for you
How to Instantly Engage Your Market, Connect with Customers,
and Create Products that Grow Your Business Now
David Meerman Scott, #1 bestselling author of 'The New Rules of Marketing & PR', published in more than 25 languages,
author of Wall Street Journal & latest bestseller 'Real-Time Marketing & PR'
The real-time mind-set recognizes the importance of speed. It is an attitude to business (and to life) that emphasizes moving quickly when the time is right. An immensely powerful competitive advantage flows to organizations with people who understand the power of real-time information.
Throughout the real-time online world of the Web, we see the same patterns again and again as speed accelerates. This should prompt you and your organization to consider some key questions. Could you recognize a snowballing situation in its early stages?
How would you react if, right now . . . ?
* Or in forums and chat rooms, people said that your product poses a health risk.
· * A huge company announces its intent to acquire your competitor.
· * A customer raves about your customer service on an influential trade magazine Web site.
· * A well-known industry analyst says on his blog that your company is too difficult to do
What audiences are saying about David Meerman Scott:
Entertaining, Motivational, Credible, Dynamic, Bold, Passionate, Humorous, Practical, Captivating.
"Ranked number 3 in overall satisfaction among 224 presenters at the Microsoft Worldwide Partner Conference 2010. Very impressive. Thank you for delivering a session that our partners felt was very valuable. I look forward to working with you next year."
Susan Sibert, Senior Partner Skills Development Manager
Engaging, Actionable, Enthusiastic, Accessible
12.30: INTERACTIVE Q & A Session with David Meerman Scott
13.00-14.00 Informal Networking Lunch for participants Pre-Summit
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International Institute for Benchmarking & Best Practices
Kromme Leimuidenstraat 13
1059 EL Amsterdam, The Netherlands
Phone: +31 20 222 3301
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