San Francisco, California
London, United Kingdom
Your business is now established online, You've got a dot com, a couple social media pages, and that's great, but let us ask you this; as a business owner or manager, do you just sit on the sidelines and hope for the best? Of course not. You stay active, listen to customers, identify patterns and harness them for future success. If you do this in real life, then why not online?
Do you own a business? Have someone in charge or managing your online presence? This Google Analytics course will enable you and your team to better identify customer needs, track purchasing trends, and monitor your success closer, and better than ever before.
Learn about all the analysis tools Google Analytics offers:
Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site and monitor your online effectiveness across social platforms.
Google Analytics helps you measure the impact of mobile on your business and provides the tools to create or enhance your mobile strategy. Understand how your mobile customers are seeing your business and better adapt to the dramatic shift of an in hands digital marketing approach.
Find out how many customers you're attracting, how much you're selling and how users are engaging with your site. Optimizing your conversions to increase customer your customer base. After all, you are not looking for more traffic to your business, but more customers to your business.
Make the most of your advertising by learning how well your social, mobile, email, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and optimize your advertising performance.
Instructor, Scott Conlon; Started 813area.com in 2006 and now operates over 75 local area websites through MyAreaNetwork. Scott not only manages his own company, but consults several local and national businesses on interactive, digital and mobile strategies. He has close to 20 years of experience in web development, marketing and e-commerce and over 8 years of experience with Big Data Analytics.