Power Talk: A Conversation with an Athena Center Fellow and author of the best-selling book, The Athena Doctrine, John Gezerma

New York, NY

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This October we welcome John Gerzema, an Athena Center Fellow and author of the best-selling book, The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future.

A pioneer in the use of data to identify social change and help companies anticipate and adapt to new interests and demands, Gerzema is Chief Insights Officer at Young & Rubicam, where he oversees the world’s largest database of brands and consumer behavior. A best-selling author, columnist, and speaker, his books, research and interviews have appeared on “best of” lists at Fast Company, Inc., and The Week Magazine and in such publications as The Harvard Business Review, The EconomistThe Wall Street JournalThe New York Times, and more.