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POSTPONED - UIE UX Book Club: Robert Hoekman Jr.’s Designing the Obvious

UIE - Web App Masters Tour and Aquent

Tuesday, February 1, 2011 from 3:00 PM to 4:00 PM (EST)

POSTPONED - UIE UX Book Club: Robert Hoekman Jr.’s...

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UIE Book Club: Designing the Obvious, Second Edition
by Robert Hoekman Jr.

POSTPONED

Hi, folks.  Sorry for the last minute postponement, but we just learned our author is down and out with the flu.  He's promised to reschedule with us.  As soon as we have a new date, we will let you know.

Thanks for your patience.

- The Team at UIE

 

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Join us in February, as we kick off the 2011 UX Book Club with the talented and funny, Robert Hoekman, Jr.

Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty.

These principles include:

  • Building only what’s necessary
  • Getting users up to speed quickly
  • Preventing and handling errors
  • Designing for the activity


Designing the Obvious does not offer a one-size-fits-all development process—in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.

This latest edition updates examples to show the guiding principles of application design in action on today's web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
 
We’ll discuss the book, and your questions, with Robert.  Join us on February 1.

How does this work?

Step #1: Reserve your spot for the UIE Book Club above (it’s free!).

Step #2: Get a copy of Robert’s Designing the Obvious.
     (You'll find it at a great price at Amazon.com)

Step #4: Read the book. Write down your questions.

Step #5: Join us on February 1 at http://uie.adobeconnect.com/uxbc3dto/ for this audio only event.

Step #6: Ask Robert your questions.

 

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Thanks to the good folks at Aquent for helping us make all this happen. (If you're looking for top design talent with the perfect skills to match your project, you should definitely look to Aquent. And if you're top talent, you want to check out what Aquent can do to help you find some awesome gigs. Learn more about Aquent. )

Have questions about POSTPONED - UIE UX Book Club: Robert Hoekman Jr.’s Designing the Obvious? Contact UIE - Web App Masters Tour and Aquent

When

Tuesday, February 1, 2011 from 3:00 PM to 4:00 PM (EST)


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Organizer

UIE - Web App Masters Tour and Aquent

User Interface Engineering produces the annual Web App Masters Tour. A 2-day conference occurring in Seattle and Minneapolis with 11 Masters.

You’ll hear from leading thinkers and doers behind today’s most successful web-based applications. You’ll learn from their expertise, hear about their successes, and come away ready to enrich your users’ experience with the latest techniques and thinking. In short, you’ll be totally inspired to build great applications. Learn more at UIETour.com.

 

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