PhIMA Digital Convergence Panel
Tuesday, June 5, 2012 from 6:00 PM to 9:00 PM (EDT)
Data isn’t just advancing how we plan and analyze digital marketing, it’s changing how we consume all media channels online and offline.
As our society moves to an ever more connected state, how does the role of communication evolve? Technology has made it so previously “offline” channels now feature at least partial digital distribution, opening possibilities for more dynamic messaging, real-time optimization and accountable measurement beyond the laptop and PC. What opportunities does convergence offer marketers? How do the lessons learned from “traditional digital” relate to a world where digital experiences are no longer limited to a keyboard and a mouse? Join us and learn how digitization is changing content delivery and how marketers can evolve their tactics to capitalize on a more interactive user experience.
The organization’s intent is to encourage open communication in an effort to increase the sense of community within the Greater Philadelphia market. Participation and membership will help to support the future of the industry and is open to professionals of all levels.
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