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PhIMA: Philadelphia Interactive Marketing Association

PhIMA Digital Convergence Panel

PhIMA - Philadelphia Interactive Marketing Association

Tuesday, June 5, 2012 from 6:00 PM to 9:00 PM (EDT)

Philadelphia, PA

PhIMA Digital Convergence Panel

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Attendee Ended Free  

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Event Details

Data isn’t just advancing how we plan and analyze digital marketing, it’s changing how we consume all media channels online and offline.

As our society moves to an ever more connected state, how does the role of communication evolve? Technology has made it so previously “offline” channels now feature at least partial digital distribution, opening possibilities for more dynamic messaging, real-time optimization and accountable measurement beyond the laptop and PC. What opportunities does convergence offer marketers?  How do the lessons learned from “traditional digital” relate to a world where digital experiences are no longer limited to a keyboard and a mouse? Join us and learn how digitization is changing content delivery and how marketers can evolve their tactics to capitalize on a more interactive user experience.

Have questions about PhIMA Digital Convergence Panel? Contact PhIMA - Philadelphia Interactive Marketing Association

When & Where


The HUB at the Cira Centre
2929 Arch Street
Mezzanine Level, Suite 200
Philadelphia, PA 19104

Tuesday, June 5, 2012 from 6:00 PM to 9:00 PM (EDT)


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Organizer

PhIMA - Philadelphia Interactive Marketing Association

www.phillyinteractive.org

PhIMA strives to provide valuable learning opportunities and networking events for agencies, publishers, and clients alike.

The organization’s intent is to encourage open communication in an effort to increase the sense of community within the Greater Philadelphia market. Participation and membership will help to support the future of the industry and is open to professionals of all levels.

  Contact the Organizer

PhIMA strives to provide valuable learning opportunities and networking events for agencies, publishers, and clients alike.

The organization’s intent is to encourage open communication in an effort to increase the sense of community within the Greater Philadelphia market. Participation and membership will help to support the future of the industry and is open to professionals of all levels.

For more information, visit us at www.phillyinteractive.org

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