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PhilanthroFest Community Engagement Institute: Digital Media Strategy


Wednesday, February 26, 2014 from 9:00 AM to 12:00 PM (EST)

PhilanthroFest Community Engagement Institute: Digital...

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Join us for Digital Media Event
Join us on February 26, 2014 at Miami Dade College Wolfson Campus for the PhilanthroFest Community Engagement Institute: Digital Media Strategy.
The institute is an interactive learning event where non-profit professionals will learn about effective storytelling strategies like tips and tricks to newsletter writing, website optimization and translating data into a powerful stories.


Wednesday, February 26, 2014
9:00 am - 12:00 pm
Miami Dade College, Wolfson Campus
Building 2, Room 2106
300 NE 2 Avenue
Miami, Florida
$20 Early Bird through Feb 16, 2014 / $30 in advance


8:45-9:15 - Registration

9:20-9:30 – Welcome Remarks: Estrellita Sibila, PhilanthroFest

9:30-10:15  - Effective Newsletter Writing: Alex de Carvalho, Constant Contact

10:20-10:40 -  The Art & Science of Data: Jessica Higgins, Gapingvoid

10:45-11:00 – Non-Profit Spotlight: Natalia Martinez, Roots of Hope / Raices de Esperanza

11:05-11:35:  Optimizing Your Website: Ouali Benmeziane, Webcongress

11:40-11:55: Non-Profit Spotlight: John Knight, The Children’s Movement of South Florida

11:55-12:00 – Closing Remarks:  Estrellita Sibila, PhilanthroFest

Alex de Carvalho
Constant Contact
Alex DC pic
Alex de Carvalho is Constant Contact’s educational marketing expert and Regional Director for South Florida. Alex has more than 20 years experience in marketing and business development, as a startup entrepreneur, university professor, and author. He has a strong background in small business marketing, social media, and email marketing.
Alex draws from this experience to be a valuable resource to small businesses, nonprofits, and associations in South Florida. Over the past five years, he has educated more than 7,500 businesses nationally and internationally about social media and online marketing. He has presented for a wide range of organizations and events, including the Public Relations Society of America, Florida Direct Marketing Association, South Florida Interactive Marketing Association, Hispanicize, SxSW, Wharton Club, and TEDx.
Prior to joining Constant Contact, Alex co-founded BuzzMed, a worldwide scientific community for physicians. He served as Adjunct Professor at the University of Miami’s School of Communications, where he taught course on social media and co-authored “Securing The Clicks: Network Security in the Age of Social Media,” published by MacGraw-Hill. Previously, Alex directed business development efforts at online media and mobile content companies and co-founded a leading European email marketing provider.
Based in Miami, Florida, Alex has played a key role in uniting South Florida’s tech community by organizing Social Media Club South Florida, BarCamp , Ignite Miami, Social Media Day, The Startup Forum, and Mobile Monday events for South Florida new media professionals. He is also a founding member of RefreshMiami. He holds an MBA from Insead in Fontainebleau, France and is fluent in English, French, Portuguese, Spanish, and Finnish.
Connect with Alex on Twitter: @alexdc @constantcontact


Jessica HigginsGapingvoid
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Jessica Higgins is an expert and published author in the field of Lean Six Sigma, a data driven approach to restructure business operations for efficiency while improving quality, compliance and customer satisfaction. Jessica has used data to scale local businesses in San Bernardino County, California, creating 1,924 jobs over six months; built the business process management structures for Burger King Corporation, revised the model for food service delivery throughout public hospitals in the US (via Compass Foods); and has improved patient satisfaction, reduced hospital stays and improved patient outcomes in some of the largest public hospitals in the United States.
In early 2013, Jessica founded her own consulting firm with the vision to scale local businesses in order to grow the Miami community and retain talent. She has since partnered with Gapingvoid, a local Miami business with global reach, to develop internal culture, improved communications and execute strategic initiatives for companies including eBay, Microsoft, VMware and many others. Jessica maintains her non-profit, JH Global Consultants, where she continues to mentor local Miami companies, from startup to midsize.
Jessica has a Juris Doctor in Law and Masters in Business Administration from the University of Miami, a Lean Six Sigma Black Belt, and Bachelors of Arts in Psychology, Spanish and Political Science from the University of Texas.
Connect with Jessica and Gapingvoid on Twitter: @jessquired @gapingvoid


Natalia MartinezRoots of Hope
Natalia Martinez 12-12 F0025 copy
Born in Cuba, Natalia has experience in Mexico, Russia, South Africa, China, France, and Switzerland. Her professional trajectory includes work in strategy, human capital management, technology, and change management. Her background also includes experiences in public relations, advertising, advocacy, and journalism. She holds a B.A in Psychology and Government from Harvard University and an M.A. in Organizational Psychology from Columbia University.
She currently serves as the Chief Innovation & Technology for Roots of Hope, a nonprofit network that works to empower youth in Cuba though technological and entrepreneurial support. She is also the Co-Founder of Awesome Foundation MIAMI, a group of young professionals committed to engaging the community by awarding $1,000 grants to ideas that impact the Greater Miami Area. Most recently, she was involved in the launch of Creative Mornings in our city and has collaborated closely with the World Economic Forum to establish a Global Shapers hub in Miami. In her spare time, Natalia enjoys running, cooking, and photography.
Connect with Natalia and Roots of Hope on Twitter: @soulafloat @rootsofhope @awesomemiami


Ouali BenmezianeWebCongress
Ouali Benzemiane Pic
Ouali is the  Founder & CEO of WebCongress, a global conference on online marketing and digital trends that has achieved success and recognition in Europe, USA and LATAM. Trained at the business school IFAG in Paris, Ouali has been offering training and digital marketing consulting for small and large businesses during the past 7 years. He is also professor in various Digital Masters Programs and a frequent speaker at technology events globally. Ouali convenes thousands of marketers and brand leaders such as Google, Facebook, Youtube, Twitter, BlackBerry and Microsoft to his events and conferences.
Connect with Ouali and Webcongress on Twitter: @ouali @webcongress


John KnightThe Children's Movement of Florida
John Knight
Born and raised in Cleveland, Ohio, John graduated from Miami University with a B.S. in Management and Organizations. He relocated to Florida to work for The Children’s Movement of Florida as an organizer early on in The Children’s Project of Palm Beach, a one-month pilot that would pave the way for The Children’s Movement of Florida. Shortly after, John became the regional coordinator for Miami-Dade, and was responsible for bringing together more than 1,700 supporters – the largest “Milk Party” rally in the state — despite the downpour from Tropical Storm Julia. From October 2010 – December 2011, he served as the South Florida regional coordinator, coordinating regional committees in five different communities.
John is currently working with 10 United Ways around the state to define and deliver an early literacy initiative called ReadingPals. He is also managing social media for The Children's Movement on Facebook, Twitter and Pinterest, and recently launched the campaign #LessonsFromAKid. In addition to business, John has been actively involved in music for the last decade in numerous bands. He spends his spare time working on his solo album, where he sings and plays the drums, guitar, bass, piano, and viola.
Connect with The Children's Movement on Twitter: @childmovementfl


Estrellita Sibila, PhilanthroFest / Estrellita Sibila, PA
ESS black white headshot
Estrellita S. Sibila recognizes the importance of creating a sustainable South Florida community.  She is a land use and zoning attorney with the law firm of Estrellita Sibila, PA and serves as the Executive Director of PhilanthroFest. Estrellita is a recognized community leader, speaker, author, fundraiser and issue advocate who has served in leadership capacities with various South Florida organizations such as United Way of Miami Dade, Chapman Partnership, the Greater Miami Chamber of Commerce, Lawyers Credit Union, University Credit Union, and the Miami Green Commission.
A proud graduate and outstanding alumna of the University of Miami (BS ’01, JD ’04, L.L.M.P. 05’), Estrellita strives to build a better South Florida by creating opportunities for civic engagement, philanthropy and community investment.  Estrellita is a Class VI graduate of the Miami Fellows Initiative of the Miami Foundation, a Class XXX graduate of Leadership Miami and the recipient of numerous awards for her contributions in the fields of real estate law and sustainable land development.  She was the inaugural winner of the Greater Miami Chamber HYPE Go-Getter Award, and has been recognized as a “Rising Star” by Florida Super Lawyer Magazine, an “Up and Coming Attorney” by Florida Trend Magazine, named Florida’s “Top 30 Under 30 in Commercial Real Estate” and “Top 40 Under 40 Rising Stars of Florida Real Estate” by Real Estate Florida Magazine. Ms. Sibila has been featured in  Key Biscayne Magazine as the Charity Star, in the Miami Herald's Six South Floridians Who Make an Impact, in Miami Today as “The Achiever” for her advocacy work in sustainable development and was featured on “Comcast Newsmakers” for her contributions in South Florida sustainable development.  Estrellita was recently awarded the Unite4:Good Local Hero Award for Philanthropy Innovation. Connect with Estrellita and PhilanthroFest on Twitter: @EstrellaSibila @PhilanthroFest


Special thanks to our venue and event sponsors 
mdc_wolfson_black-horiz_tcm7-19964miami-dade-logo-color-05cityofmiamisealkflogo-3000x500PrintMedinaFamilyFoundationchapter logo_AFP-Miami_hi rez_colorwebcongress-logoRoots of Hope - SquareChildren's Movement LogoConstant-Contact-LogoBrickell mag logoKBM_logo-1




Have questions about PhilanthroFest Community Engagement Institute: Digital Media Strategy? Contact PhilanthroFest
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When & Where

Miami Dade College Wolfson Campus
300 Northeast 2nd Avenue
Miami, FL 33132

Wednesday, February 26, 2014 from 9:00 AM to 12:00 PM (EST)

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PhilanthroFest is a volunteer based organization that connects people, passion and philanthropy in South Florida. The PhilanthroFest team celebrates the South Florida arts community, philanthropic organizations and community resources at the PhilanthroFest Community Engagement Festival, a yearly, large scale community event as well as a variety of networking and fundraising events for business and non-profit professionals.  

Throughout the year, PhilanthroFest provides educational resources to non-profits in the areas of social media and on-line engagement, digital marketing and web development.  PhilanthroFest creates collaborations between public/private partners and industry experts to create the PhilanthroFest Non-Profit Community Engagement & Digital Media Institutes, educational workshops and hands-on learning opportunities that help strengthen non-profits’ communications strategy, donor loyalty and volunteer engagement.  PhilanthroFest helps non-profits excel while connecting the community to their cause. 

Volunteer and Sponsorship opportunities available. 

Visit us at www.PhilanthroFest.com

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PhilanthroFest Community Engagement Institute: Digital Media Strategy
Miami, FL Events Class Charity & Causes

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