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Learn to organize your ideas logically, and write clearly and persuasively.

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Persuasive Business Writing

John Sturtevant

Tuesday, May 21, 2013 from 8:30 AM to 4:30 PM

Persuasive Business Writing

Registration Information

Registration Type Sales End Price Fee Quantity
Early Registration Ended $350.00 $20.24
Regular Registration Ended $450.00 $23.45
3 or more from same company Ended $300.00 $17.49
IABC member Ended $275.00 $16.12

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Event Details

Business Writing Students


8:30am - Coffee and check-in

8:30am - 12:00pm morning session

12:00pm - 1:00pm working lunch -  lunch provided

1:00pm - 4:30pm afternoon session

(plenty of breaks throughout the day)

Get the confidence and skills you need to think clearly & write what you mean.

Information is plentiful in every organization, but how you communicate that information is critical. You must turn information into knowledge to help your managers, colleagues, and customers understand often complex ideas, and make educated decisions.

Clear writing starts with clear thinking.

Our business writing training workshops are energetic, fun, challenging, and thought-provoking sessions packed with new ideas and practical techniques – all designed to give you the confidence to master what people struggle with the most – how to think clearly and write what you mean.

After completing this workshop, you will be able to:

• Apply analytical-thinking techniques to assess key issues and decision points

• Define and identify audience perceptions and expectations

• Create and structure logical, persuasive, and clearly-organized documents

• Recognize, consider, and effectively address opposing points of view

• Assess and measure the effects of your writing through active inquiry


Who Should Attend:


Managers, technical professionals, business analysts, marketing teams, administrative staff – everyone who has to communicate their ideas throughout the work day.

In John Sturtevant's  business writing training workshop, you will collaborate on problem-solving exercises, write and revise assignments, and learn from others through peer critiques.

You’ll also learn and practice the principles of analysis and argument. In business, you most often write to convince others to do something – approve a budget, change a process, support a project, and dozens of other kinds of decisions. You’ll learn how to think analytically and form a logical, persuasive argument.


What You'll Get:

You'll learn dozens of new ideas and techniques you can use right away to communicate clearly and persuasively. 

You'll also receive a 78-page workbook with notes, examples, exercises, grammar tips, and a recommended reading list.


Need to cancel?

We know you're busy and last minute things come up. If you cancel by May 7, we'll issue a full refund. After May 7, we can't issue a refund, but we'll be happy to schedule you for a future Business Writing Workshop. Of course, you can always send a colleague in your place.


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Have questions about Persuasive Business Writing? Contact John Sturtevant

When & Where

University of Phoenix Houston
Executive Learning Center
4888 Loop Central Drive
Houston, TX 77081

Tuesday, May 21, 2013 from 8:30 AM to 4:30 PM

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John Sturtevant

John Sturtevant John Sturtevant has taught thousands of business people how to think clearly and communicate persuasively.

He was a successful business writer for twenty years. He also taught business writing at Harvard Business School, and was Professor of Business Communication at the European School of Economics.

John is an International Association of Business Communicators All-Star Speaker. He presents communication skills workshops for organizations throughout the world.

Learn more at http://www.JohnSturtevant.com

  Contact the Organizer
Persuasive Business Writing
Houston, TX Events Conference

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