University of Phoenix Houston
Executive Learning Center
4888 Loop Central Drive
Houston, TX 77081
8:30am - Coffee and check-in
9:00am - 12:00pm morning session
12:00pm - 1:00pm working lunch - lunch provided
1:00pm - 4:30pm afternoon session
(plenty of breaks throughout the day!)
Get the confidence and skills you need to think clearly & write what you mean.
Information is plentiful in every organization. But how you communicate that information is critical. You must continually turn information into knowledge to help your managers, colleagues, and customers understand often complex ideas, and make educated decisions.
Clear writing starts with clear thinking.
John Sturtevant's Persuasive Business Writing is an energetic, fun, challenging, and thought-provoking session packed with new ideas and practical techniques – all designed to give you the confidence to master what business people struggle with the most – how to think clearly and write what you mean.
What you’ll learn:
- The most important goal in writing (it’s not what you think).
- The #1 question on every reader’s mind (you’re thinking it right now).
- 4 ways to define your objective and expected outcome.
- Listening skills that help you identify your reader’s perspective.
- 7 ways to understand, and answer, your reader’s expectations.
- How format, style, and organization contribute to clear writing.
- Persuasive-writing structures and techniques that produce results.
- Dozens of other practical ideas you can use immediately!
Who should attend:
Managers, technical professionals, business analysts, sales & marketing pros, administrative staff – everyone who has to communicate their ideas throughout the day.
In this hands-on full-day session, you will collaborate on problem-solving exercises, write and revise assignments, and learn from other business people through peer critiques.
You’ll also learn and practice the principles of analysis and argument. In business, you most often write to convince others to do something – approve a budget, change a process, support a project, and dozens of other kinds of decisions. You’ll learn how to think analytically and form a logical, persuasive argument.
Clear Writing Essentials
You’ll learn to organize your thinking and write what you mean, without the clutter of useless words and complexity.
What you’ll learn:
How to be clear – The single most important goal in writing.
Purpose – Why are you writing? What are you writing? What do you want to accomplish?
Audience – Who is your reader? What’s his perspective? What are his expectations?
Plan, write, revise, edit – A process to help you think clearly, organize your ideas, focus your objectives, take less time, and have more fun writing.
You will learn how to dig deeper, understand your objectives, consider options, choose a direction, and organize your ideas.
You will learn how to use these planning tools:
Analytical questions - How to look beyond the obvious.
Brainstorming - How to generate ideas and form connections.
Outlining - How to organize your ideas and structure a logical document.
You will participate in a series of exercises designed to help you examine a situation thoroughly, and ask the right kinds of questions.
What you’ll learn:
A 4-step process that’s guaranteed to improve your efficiency.
Practical ways to uncover your real objectives for writing.
How to keep your words from obscuring your ideas.
How to address the 4 most common reader attitudes.
Ways to avoid jargon, clichés and pompous language.
How to motivate your reader to take action.
Persuasive Communication Skills
We’ll look at the principles of persuasive communication. You will learn how to structure an argument, introduce facts, support claims, and make clear recommendations – all essential to persuasive communication.
We’ll analyze a given business situation and produce an outline for an effective argument.
What you’ll learn:
- The 5 most common communication mistakes business people make – and how to avoid them.
- Commitment, Structure, Coherence – the model of a tight presentation.
- 29 questions to help you think and write analytically.
- How to achieve cooperation and encourage action through writing.
- The 7 essential components of an effective argument.
- The Sentence - People use them every day, but don’t know what they are.
- The Paragraph - Your document’s rhythm section.
- How to write effective sentences and paragraphs to make your writing clear, logical, and persuasive.
- Style - How to set the right tone for your audience and purpose.
- Clarity - What’s clear for the writer is often confusing for the reader!
- Loud, later, slow - A 3-step technique to help strengthen your writing.
Working in teams, you will write an assignment based on a given business scenario. Using the ideas and outline you created during the workshop, you will determine purpose, audience, and expected outcome.
Each team will present their paper and discuss how they accomplished the assignment.
What You'll Get:
You'll learn dozens of new ideas and techniques you can use right away to communicate clearly and persuasively.
You'll also receive a 78-page workbook with notes, examples, exercises, grammar tips, and a recommended reading list.
Need to cancel?
We know you're busy and last minute things come up. If you cancel by November 16, we'll issue a full refund. After November 16, we can't issue a refund, but we'll be happy to schedule you for a future Persuasive Business Writing Workshop. Of course, you can always send a colleague in your place!
About your instructor:
John Sturtevant has taught thousands of business people around the world how to think analytically and communicate their ideas clearly and persuasively.
He taught a highly-acclaimed business writing course at Harvard Business School. He also created a communications program and was Professor of Business Communications at The European School of Economics in Rome, Italy.
John was also Vice President of Marketing for an Internet software company, which was acquired in 2000. Prior to that, John co-founded SturtevantFishbourne, an award-winning, full-service advertising and marketing agency in Boston.
He began his career in communications in 1985 as Senior Producer at AVW, Houston's premier multimedia production company. He created programs designed to motivate employees, and simplify complex ideas.
Today, John is a top-rated speaker at conferences and association events throughout the world. He also presents writing training at organizations worldwide. //