Discover Your Brand
with Dan Schawbel, Gil Yehuda & Sheryl Victor Levy
We're living in a very different world today, where the competition is relentless and markets are so saturated that it has become ever more challenging to stand out. With 5.4 job seekers for every job and 75% of recruiters using LinkedIn to find candidates, many people are struggling, yet many opportunities have opened for you to succeed. Whether you're a job seeker or currently employed, the first ever Personal Branding Summit will help guide you through these turbulent times and come out stronger! In this event, you will learn what personal branding is all about, and be given the tools and strategies from experts in the field on how to use blogs and social networks to command your career and control your future.
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10:00 AM - 10:30 AM - Networking
This is your time to network with other attendees and meet new faces in the Boston area. Copies of Dan Schawbel's book, Me 2.0, will also be made available for purchase.
10:30 AM - 11:10 AM - Introduction by Dan Schawbel
Dan will present on the basics of personal branding, why it's more important today than ever before and what lies ahead in the future. He will discuss the role of the job seeker in this poor economy and the role of the internet as a channel to help individuals brand themselves for career success. Dan will also share his own personal branding success story and what he's learned along the way.
11:10 AM - 11:50 AM - Blogging session with Gil Yehuda
The business of career management used to involve the act of planning the transition from one job to the next. These days, career management is about continuous personal branding and reputation management. During any market condition you want people in your industry to know who you are and connect you to opportunities. These days this is especially true. But if you think that all you have to do is fill out an impressive LinkedIn profile, you are mistaken. Blogging can help – but there are ways to do it right and ways to just spin your wheels.
In this session, Gil Yehuda will outline the process of developing a personal online brand through the use of blogs and blog commenting. We will discuss how to find and develop your online networks in the blogosphere, where to leave your digital fingerprints, and how to leverage online conversations to help promote your social relevance and get your next job.
11:50 AM - 12:30 PM - Social networking session with Sheryl Victor Levy
In an ever-changing economy and fiercely competitive job market, the development and maintenance of your professional online brand presence has now become critical to your career management. Whether you are in transition due to the loss of your job, or are preparing yourself for the next level in your career, the use of social networking is a very powerful tool that is a necessity in managing your destiny.
Sites like Facebook, LinkedIn and Twitter are just some of the tools that can aid you in preparing for and seeking out your next position. In this interactive session, Sheryl Victor Levy, will provide best practices on how to powerfully use these tools effectively, as well as a guide you on how to best position yourself in securing your next career opportunity.
Dan Schawbel is the leading personal branding expert for Gen-Y. He is the author of the bestselling career book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009). With over 100,000 results for his name in Google, Fast Company calls Dan a “personal branding force of nature.” He is the founder of the Personal Branding Blog®, which was the #1 job blog by Careerbuilder in 2008, is an AdAge top 30 marketing blog and is syndicated by Reuters, Forbes, Fox Business and other major networks. Dan is also the publisher of Personal Branding Magazine®. He’s been featured in over 100 media outlets, such as The New York Times, The Wall Street Journal, BusinessWeek, Entrepreneur, Fast Company, ABC News TV, MSNBC, NPR, USA Today, Forbes, and The Boston Globe.
Gil Yehuda is an independent industry analyst covering the Enterprise 2.0, Knowledge Management, and Collaboration markets. He is a leading expert in how social technologies and social networking behaviors help individuals and organizations achieve business success. Gil was most recently a senior analyst at Forrester Research, where he provided consulting to companies around the world on topics related to social computing. Prior to that he was an enterprise architect at Fidelity Investments. Gil started his professional career as a knowledge engineer at Xerox.
Sheryl Victor Levy is the owner of Savvy Strategy, a consultantcy for a new world -- combining business development, licensing, marketing and social media. Sheryl has spent the past 15 years on the client and agency sides and prior to Savvy, launched the recruiting firm, Mirren Talent. Prior to Mirren, Sheryl led world-wide brand development of products and services at Hearst Magazines for : Cosmopolitan, Cosmogirl!, Country Living, Esquire, and others. Prior to Hearst, Sheryl was a VP, Marketing Director for BaseSix, a boutique interactive firm based in Boston where she was responsible for spearheading the entertainment-side of the business, managing such clients as HBO and Showtime. Sheryl was also a Sr. Account Manager at The Sloan Group for clients such as Ticketmaster and Nickelodeon and spent the first 8 years of her career in marketing and brand development at MTV, VH1 and USA Networks.