Pash vs. Pilot Season: Branding the Next Hit Television Show
Monday, June 3, 2013 from 7:00 PM to 9:00 PM (PDT)
Los Angeles, CA
San Francisco, California
London, United Kingdom
22 PILOTS IN FOUR MONTHS.
BUT ONLY ONE PASH.
ABC knows the importance of good design. It’s the only network with a dedicated Brand and Design department. And the man behind it all is Pash.
Pash’s career runs the gamut, from fashion to music to Playboy. Now in his third year at ABC, Pash has streamlined the network into a singular entertainment branding machine.
But how do you create identities for a bunch of shows that don’t even exist yet? This is the challenge network TV faces every year during the gauntlet known as Pilot Season.
Join us on Monday, June 3 at 7 PM to hear Pash’s tales from the TV trenches. What new shows could be the next Scandal? Or Modern Family? Or Once Upon a Time? Stay tuned.
When & Where
AIGA UCLA Extension
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