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PARC Innovation Lab: A Blueprint for Innovation Leadership


Thursday, March 13, 2014 at 8:30 AM - Friday, March 14, 2014 at 1:00 PM (PDT)

PARC Innovation Lab: A Blueprint for Innovation...

Ticket Information

Ticket Type Sales End Price Fee Quantity
PARC Innovation Lab (Early Bird - purchase before February 7)   more info Ended $999.00 $0.00
PARC Innovation Lab   more info Ended $1,250.00 $0.00

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Event Details

Come behind the scenes at PARC to learn The Business of Breakthroughs. Our clients often ask us to teach them “the PARC way”: the human-centered technology innovation methods behind many world-changing inventions—from laser printing to contextual intelligence and printed electronics. Now executives with responsibility for innovation can turbocharge their effectiveness by participating in this exclusive, immersive lab, whether their business is technology or just depends on it.

Let PARC inventors and social scientists guide you through putting theory into practice, with hands-on exercises to reinforce short lectures. You will also learn from a series of guest speakers from PARC labs sharing the latest on their leading-edge research and how it is being applied to the challenges of our age. We place a high value on bringing together experienced leaders from diverse business backgrounds, reinforcing everyone’s learning through rich discussions both inside and outside the classroom. 

At the PARC Innovation Lab you will discover how to unleash creativity, experiment efficiently, explore new business models, and manage innovation in your own organization. From translating insights into groundbreaking products and services to building a more effective innovation culture, you will come away with a wealth of practical approaches you can apply immediately. 

Register today! We welcome individual participants or intact teams participating together.

$999 – Early Bird (register by February 7)

$1250 – Full Registration

For full agenda and cancellation policy, please visit here.

Who Should Attend

Senior directors and executives from product management, product development, or innovation units who are tasked with leading innovation efforts for their company. 

PARC Faculty:

Jeremy Clark – Principal, PARC Innovation Services

Patrick Cook – Director, PARC Innovation Services

Members of Innovation Services Team


For full agenda, please visit here.

DAY ONE:  March 13, 2014, 8:30 a.m. - 5:30 p.m.

8:30 a.m.   Arrival at PARC:  Registration and breakfast

9:00 a.m. - 12:30 p.m.

Welcome Orientation

Elements of Effective Innovation

PARC Innovation in Practice—with Guest Scientist

Explore: Gain Empathy Walking in Your Customers’ Shoes

12:30 p.m.   Lunch

1:30 - 5:00 p.m.

Ideate: Insights Inspire Solutions

PARC Innovation in Practice—with Guest Scientist

Prototype: Rapid Learning Loops

5:00 - 5:30 p.m.   Tour of PARC

Evening group dinner in Palo Alto

DAY TWO:  March 14, 2014, 8:30 a.m. - 1:00 p.m.

8:30 a.m.    Arrival at PARC:  Registration and breakfast

9:00 a.m. - 12:00 p.m.

Welcome Orientation and Reflections on Day One

Develop and Commercialize: The Business of Innovation

PARC Innovation in Practice—with Guest Scientist

Building for Sustainability: Innovation Practice Transformation

12:00 p.m.   Lunch

1:00 p.m.     Departures

Cancellation Policy:

Cancellations received by February 7, 2014 will receive a full refund.

Cancellations received between February 8 – 28, 2014 will receive a refund of 80% of registration purchase price.

Registration purchase price will not be refunded for any cancellations received on March 1, 2014 or after and/or if an attendee fails to attend any dates of the training (March 13 - 14, 2014). One substitution per attendee is allowed by notifying PARC prior to the start date.

All cancellations and notifications must be received in writing to customer_service@parc.com. Any refunds will be delivered within 4-6 weeks of cancellation date.

PARC reserves the right to cancel the event at its sole discretion and at any time with a full refund.

Have questions about PARC Innovation Lab: A Blueprint for Innovation Leadership? Contact PARC

When & Where

3333 Coyote Hill Road
Palo Alto, CA 94304

Thursday, March 13, 2014 at 8:30 AM - Friday, March 14, 2014 at 1:00 PM (PDT)

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PARC, a Xerox company, is in the Business of Breakthroughs®. Practicing open innovation, we provide custom R&D services, technology, expertise, best practices, and IP to global Fortune 500 companies, startups, and government agency partners. We create new business options, accelerate time to market, augment internal capabilities, and reduce risk for our clients.

  Contact the Organizer
PARC Innovation Lab: A Blueprint for Innovation Leadership
Palo Alto, CA Events Conference

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