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Pacific Northwest Integrated Communications Forum

PR Newswire

Wednesday, October 10, 2012 from 8:30 AM to 11:30 AM (PDT)

Seattle, WA

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REGISTRATION HAS BEEN CLOSED. FOR THOSE THAT HAVE REGISTERED PLEASE ATTEND AT 8:30 AM, OCTOBER 10TH AND ENTER ONLY THROUGH THE 4TH AVE. ENTRANCE.

How can you stay on top of the latest developments in social media communications? Join PR Newswire as our great line-up presenters discuss how active monitoring of industry trends and conversations can lead to brand awareness and content marketing success.

The Pacific Northwest Integrated Communications Forum is scheduled for October 10th at 8:30 a.m. PT at the Seattle Public Library and will feature keynote speakers including Rod Brooks, VP & Chief Marketing Officer of PEMCO Mutual Insurance and Bill Cox, Senior Director of Marketing Communications of Microsoft.  They will discuss how active monitoring of industry trends and conversations can lead to content marketing success and ultimately achieve bottom-line results, as well as address the benefits of social media marketing.  Additionally, they will suggest tools to identify key social influencers and best practices to maximize the use of content as a form of currency in social media.

Following the keynote presentations, PR Newswire's Global Director of Emerging Media, Michael Pranikoff, will moderate an exciting panel of agency thought leaders in a discussion about the dynamic digital landscape and what communicators can do to stay ahead of the curve.

Moderator:
Michael Pranikoff, Global Director - Emerging Media, PR Newswire

Speakers:
Rod Brooks, VP & Chief Marketing Officer, PEMCO Mutual Insurance
Bill Cox, Senior Director, Marketing Communications, Microsoft
Jessica Evans, Senior Account Supervisor, Edelman Digital
David Patton, Editor in Chief, Waggener Edstrom/WE Studio D
Tim Fry, Executive Vice President, General Manager, Weber Shandwick

For additional information, please e-mail events {@} prnewswire.com.

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