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Web Exploration Lab - by Orion Group LLC


Orion Web Exploration Lab

Orion Group

Sussex, WI

Available Dates

Registration Information

Registration Type Sales End Price Fee Quantity
Web Exploration Lab
Includes light breakfast snacks and a healthy lunch option.
8 hours before event starts $79.99 $2.99

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Event Details

“A Half-Day Educational Event on Marketing, Web and Technology for Business”

Attention Business Owners, Marketing Managers and IT Professionals


The Orion Web Exploration Lab is an all-morning educational event to help you learn marketing, web and technology for your business.

: Once per quarter from 8:30am - 12:30pm (Select a date from the dropdown field above)


8:30 – 9:00 Networking & Snacks
9:00 – 9:05 Opening Remarks
9:05 – 9:50 Topic 1
9:50 – 10:00 Break / Networking
10:00 – 10:45 Topic 2
10:45 – 11:00 Break / Networking
11:00 – 11:45 Topic 3 
11:45 – 12:25 Lunch & Learn 
12:25 – 12:30 Closing Remarks


Topic Details

Topic 1: How Sales and Marketing Should Work Together – Daniel Jens
Topic 2: Identifying Your Most Important Keywords – Scott Offord
Topic 3: Inbound Marketing vs Outbound Marketing – Andrea Tarrell

How Sales and Marketing Should Work Together

Marketing departments spend hours crafting just the right words to capture a complicated concept into one or two words (even if those words were just made-up in a meeting). Top-performing salespeople communicate through stories and plain conversation. One of the most important factors in creating a scalable, repeatable revenue machine is sales and marketing alignment. In aligned organizations, sales and marketing are working together in a coordinated effort to achieve the ultimate goal: revenue. 

Identifying & Using Your Most Important Keywords

Scott Offord will teach you how to find and then implement the best keywords into your website. In this session, you’ll learn how to improve your website's visibility in the search engines and how to encourage your website visitor to take action.

Inbound Marketing vs Outbound Marketing

Inbound marketing focuses on earning, not buying, a person's attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making them more likely to engage your brand and buy the product or service. So it costs less and has better a ROI. 

About the Orion Web Exploration Lab

"Orion Web Exploration Lab" takes place at Orion Group four times per year (once per quarter). It is for business owners, marketing managers and other professionals to learn and be informed about web technology, trends, tools and online marketing.

At every event, one of Orion Group's technology, marketing or web development experts, along with a local area guest speaker, will present topics followed by a time of Q&A. This is a great opportunity for small business owners, entrepreneurs, and marketing managers to refine their skills and network with other professionals around Waukesha County and the Greater Milwaukee Area.

~ Stay informed. Expand your horizons, learn the ropes, talk with industry experts ~

Have questions about Orion Web Exploration Lab? Contact Orion Group

When & Where

Orion Group LLC
N69W25055 Indian Grass Ln
Suite F
Sussex, WI 53089

Wednesday, February 25, 2015 at 8:30 AM - Wednesday, May 27, 2015 at 12:30 PM (CST)

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Orion Group

Orion Group is an internet marketing company and WordPress web developer in Sussex, Wisconsin. We hold classes and workshops for business owners, marketing managers and other professionals every week at our office.

  Contact the Organizer

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