Orion Web Exploration Lab
“A Half-Day Educational Event on Marketing, Web and Technology for Business”
The Orion Web Exploration Lab is an all-morning educational event to help you learn marketing, web and technology for your business.
Date/Times: Once per quarter from 8:30am - 12:30pm (Select a date from the dropdown field above)
8:30 – 9:00 Networking & Snacks
9:00 – 9:05 Opening Remarks
9:05 – 9:50 Topic 1
9:50 – 10:00 Break / Networking
10:00 – 10:45 Topic 2
10:45 – 11:00 Break / Networking
11:00 – 11:45 Topic 3
11:45 – 12:25 Lunch & Learn
12:25 – 12:30 Closing Remarks
Topic 1: How Sales and Marketing Should Work Together – Daniel Jens
Topic 2: Identifying Your Most Important Keywords – Scott Offord
Topic 3: Inbound Marketing vs Outbound Marketing – Andrea Tarrell
How Sales and Marketing Should Work Together
Marketing departments spend hours crafting just the right words to capture a complicated concept into one or two words (even if those words were just made-up in a meeting). Top-performing salespeople communicate through stories and plain conversation. One of the most important factors in creating a scalable, repeatable revenue machine is sales and marketing alignment. In aligned organizations, sales and marketing are working together in a coordinated effort to achieve the ultimate goal: revenue.
Identifying & Using Your Most Important Keywords
Scott Offord will teach you how to find and then implement the best keywords into your website. In this session, you’ll learn how to improve your website's visibility in the search engines and how to encourage your website visitor to take action.
Inbound Marketing vs Outbound Marketing
Inbound marketing focuses on earning, not buying, a person's attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making them more likely to engage your brand and buy the product or service. So it costs less and has better a ROI.
About the Orion Web Exploration Lab
"Orion Web Exploration Lab" takes place at Orion Group four times per year (once per quarter). It is for business owners, marketing managers and other professionals to learn and be informed about web technology, trends, tools and online marketing.
At every event, one of Orion Group's technology, marketing or web development experts, along with a local area guest speaker, will present topics followed by a time of Q&A. This is a great opportunity for small business owners, entrepreneurs, and marketing managers to refine their skills and network with other professionals around Waukesha County and the Greater Milwaukee Area.
~ Stay informed. Expand your horizons, learn the ropes, talk with industry experts ~
Orion Group is an internet marketing company and WordPress web developer in Sussex, Wisconsin. We hold classes and workshops for business owners, marketing managers and other professionals every week at our office.
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