Open Mobile Strategy Session - September

Heartland Mobile Council

Wednesday, September 10, 2014 from 6:00 PM to 8:00 PM (CDT)

Chicago, IL

Open Mobile Strategy Session - September

Ticket Information

Type End Quantity
Prior Attendee   more info Sep 10, 2014 Free  
New Attendee
For those who have not attended a prior meeting before
Sep 10, 2014 Free  

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Event Details

HMC 2014 Open Strat Sessions

I invite you to attend the Heartland Mobile Council's next Open Strategy Session. With a HUGE year planned, we are now ready to make 2014 the Year of Mobile for Chicago!

2013 was big for mobile and for the HMC.  Some HMC highlights include:

  • We partnered with 16 brands to help educate our audience including: PepsiCo, Redbox, BCBS, Domino's, Kimberly-Clark, InterContinental Hotels Group, Morningstar, Allstate, Whirlpool, MasterCard, Mead Johnson Nutritionals, United Airlines, Walgreens, Best Buy, Select Comfort, BabyCenter
  • We covered a rich array of mobile topics including Millennials, Hispanics, Path to Purchase, Moms, Location Behaviors, Mobile Wallet, Legal, Building Mobile Teams and more. 
  • We created new concepts: Brands+Startups™, a marketing accelerator; a Mobile2Reality Pitch competition with PepsiCo; Mobile+Humanity Art Show

In 2014 we have even bigger goals as we bring you four major new initiatives and grow existing ones:

  • Mobile University™ Week.  A city-wide week of mobile education in September anchored by our Summit.
  • Mobile University™ Forums.  May 15 - Mobile Commerce; Oct/Nov - Minneapolis
  • Brands+Startups™ AcceleratorBlue Cross Blue Shield of Illinois, a University of Michigan Professor and our other partner brands teach mobile startups marketing through stylized pitch competition.
  • HMC Mobile Certification.  Partnered with Northwestern University and the Boy Scouts of America, the HMC and its brand partners teach the future generation of mobile innovators.
  • HMC Mobile ThinkTank.  HBR-like publication inspires & educates by sharing deep mobile expertise.
  • HMC Action.  Launch mobile campaigns through pitch competitions and with non-profits. Partnered with Boy Scouts of America
  • HMC Experience Hall.  Exhibitors become part of the education by creating a mobile engagement.

As always, we need your passion and participation to make it happen. You will learn a lot, make connections and be part of something more fulfilling than just a trade organization. After all, we are the biggest, baddest group of mobile influencers in Middle America and we are on a mission to change the industry. Come join us - we promise you'll leave on a mobile high!

- Hugh Park Jedwill, President & Executive Director, HMC

 

AGENDA

6:00pm Introductions
6:15pm HMC Mission/Vision Quiz
6:20pm New People, Big Wins, Next 30
6:30pm HMC 2014 Plans & Business Team Updates
7:00pm Join/Meet Teams with Breakouts (Mobile University, Brands+Startups, Higher Education, Marketing, HMC Action, HMC ExpHall)
7:45pm Roundtable
8:00pm Meeting Close; Networking at Theory, 9 W. Hubbard

 

 

Have questions about Open Mobile Strategy Session - September? Contact Heartland Mobile Council

When & Where


1871 - IMSA room
222 W Merchandise Mart Plaza, 12th Floor
Chicago, IL

Wednesday, September 10, 2014 from 6:00 PM to 8:00 PM (CDT)


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Organizer

Heartland Mobile Council

The Heartland Mobile Council is a Chicago-based non-profit organization whose mission is to inspire and educate brands on how to use mobile marketing effectively. The HMC aims to be a safe forum for marketers and companies to learn how to use this new marketing channel to grow their businesses and enrich their brands.  For more information, please visit http://heartlandmobilecouncil.org

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