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Open Mobile Strategy Session - June

Heartland Mobile Council

Tuesday, June 3, 2014 from 6:00 PM to 8:00 PM (CDT)

Chicago, IL

Open Mobile Strategy Session - June

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Event Details

Mobile University Week 2014, Chicago

I invite you to attend the Heartland Mobile Council's next Open Strategy Session. With a HUGE year planned, we are now ready to make 2014 the Year of Mobile for Chicago!

We have a big summer planned so come join us to be part of the excitement in mobile.  We need event planners, creatives, techies and anyone passionate about all the mobile innovation in wearable tech, the connected home, the connected car, and even the mobile...phone!

  • A June social mixer with a preview of our Mobile University Week
  • The Brands+Startups kickoff at Techweek on June 26th!
  • The planning for the Brands+Startups programming with professors, mentors and brands
  • The planning for our HUGE Mobile University Week, September 16-19th

Hugh Park Jedwill

Chairman, Heartland Mobile

=====================

2013 was big for mobile and for the HMC.  Some HMC highlights include:

  • We partnered with 16 brands to help educate our audience including: PepsiCo, Redbox, BCBS, Domino's, Kimberly-Clark, InterContinental Hotels Group, Morningstar, Allstate, Whirlpool, MasterCard, Mead Johnson Nutritionals, United Airlines, Walgreens, Best Buy, Select Comfort, BabyCenter
  • We covered a rich array of mobile topics including Millennials, Hispanics, Path to Purchase, Moms, Location Behaviors, Mobile Wallet, Legal, Building Mobile Teams and more. 
  • We created new concepts: Brands+Startups™, a marketing accelerator; a Mobile2Reality Pitch competition with PepsiCo; Mobile+Humanity Art Show

In 2014 we have even bigger goals as we bring you four major new initiatives and grow existing ones:

  • Mobile University™ Week.  A city-wide week of mobile education in September anchored by our Summit.
  • Mobile University™ Forums.  May 15 - Mobile Commerce; Oct/Nov - Minneapolis
  • Brands+Startups™ AcceleratorBlue Cross Blue Shield of Illinois, a University of Michigan Professor and our other partner brands teach mobile startups marketing through stylized pitch competition.
  • HMC Mobile Certification.  Partnered with Northwestern University and the Boy Scouts of America, the HMC and its brand partners teach the future generation of mobile innovators.
  • HMC Mobile ThinkTank.  HBR-like publication inspires & educates by sharing deep mobile expertise.
  • HMC Action.  Launch mobile campaigns through pitch competitions and with non-profits. Partnered with Boy Scouts of America
  • HMC Experience Hall.  Exhibitors become part of the education by creating a mobile engagement.

As always, we need your passion and participation to make it happen. You will learn a lot, make connections and be part of something more fulfilling than just a trade organization. After all, we are the biggest, baddest group of mobile influencers in Middle America and we are on a mission to change the industry. Come join us - we promise you'll leave on a mobile high!

- Hugh Park Jedwill, President & Executive Director, HMC

 

AGENDA

6:00pm Introductions
6:15pm HMC Mission/Vision Quiz
6:20pm New People, Big Wins, Next 30
6:30pm HMC 2014 Plans & Business Team Updates
7:00pm Join/Meet Teams with Breakouts (Mobile University, Brands+Startups, Higher Education, Marketing, HMC Action, HMC ExpHall)
7:45pm Roundtable
8:00pm Meeting Close; Networking at Theory, 9 W. Hubbard

 

 

Have questions about Open Mobile Strategy Session - June? Contact Heartland Mobile Council

When & Where


1871
222 W Merchandise Mart Plaza, 12th Floor
Chicago, IL

Tuesday, June 3, 2014 from 6:00 PM to 8:00 PM (CDT)


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Organizer

Heartland Mobile Council

The Heartland Mobile Council is a Chicago-based non-profit organization whose mission is to inspire and educate brands on how to use mobile marketing effectively. The HMC aims to be a safe forum for marketers and companies to learn how to use this new marketing channel to grow their businesses and enrich their brands.  For more information, please visit http://heartlandmobilecouncil.org

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