Open Mobile Strategy Session - December

Heartland Mobile Foundation

Wednesday, December 3, 2014 from 6:00 PM to 8:00 PM (CST)

Chicago, IL

Open Mobile Strategy Session - December

Ticket Information

Type End Quantity
Prior Attendee   more info Dec 3, 2014 Free  
New Attendee
For those who have not attended a prior meeting before
Dec 3, 2014 Free  

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Event Details

HMC 2014 Open Strat Sessions

I invite you to attend the Heartland Mobile Council's next Open Strategy Session. With a HUGE year planned, we are now ready to make 2014 the Year of Mobile for Chicago!

2013 was big for mobile and for the HMC.  Some HMC highlights include:

  • We partnered with 16 brands to help educate our audience including: PepsiCo, Redbox, BCBS, Domino's, Kimberly-Clark, InterContinental Hotels Group, Morningstar, Allstate, Whirlpool, MasterCard, Mead Johnson Nutritionals, United Airlines, Walgreens, Best Buy, Select Comfort, BabyCenter
  • We covered a rich array of mobile topics including Millennials, Hispanics, Path to Purchase, Moms, Location Behaviors, Mobile Wallet, Legal, Building Mobile Teams and more. 
  • We created new concepts: Brands+Startups™, a marketing accelerator; a Mobile2Reality Pitch competition with PepsiCo; Mobile+Humanity Art Show

In 2014 we have even bigger goals as we bring you four major new initiatives and grow existing ones:

  • Mobile University™ Week.  A city-wide week of mobile education in September anchored by our Summit. Features speakers from Western Union, Guess?, Walgreens, PepsiCo, Best Buy, comScore, Northwesten & University of Michigan. and includes a Certification Workshop, CitySessions, the ExperienceHall, Brand+Startups.
  • Brands+Startups™ AcceleratorBest Buy, Blue Cross Blue Shield of Illinois, Northwestern & University of Michigan Professors and our other partners teach mobile startups marketing through stylized pitch competition.
  • Heartland Mobile Certification.  Partnered with Northwestern University and the Boy Scouts of America, Heartland Mobile and its brand partners teach the future generation of mobile innovators.
  • Heartland Mobile ThinkTank.  HBR-like publication inspires & educates by sharing deep mobile expertise.
  • HMC Action.  Launch mobile campaigns through pitch competitions and with non-profits. Partnered with Boy Scouts of America.
  • HMC ExperienceHall.  Exhibitors become part of the education by creating a mobile engagement.

As always, we need your passion and participation to make it happen. You will learn a lot, make connections and be part of something more fulfilling than just a trade organization. After all, we are the biggest, baddest group of mobile influencers in Middle America and we are on a mission to change the industry. Come join us - we promise you'll leave on a mobile high!

- Hugh Park Jedwill, President & Executive Director, HMC

 

AGENDA

6:00pm Introductions
6:15pm HMC Mission/Vision Quiz
6:20pm New People, Big Wins, Next30
6:30pm HMC 2014 Plans & Business Team Updates
7:00pm Join/Meet Teams with Breakouts (Mobile University, Brands+Startups, Higher Education, Marketing, HMC Action, HMC ExpHall)
7:45pm Roundtable
8:00pm Meeting Close; Networking at Gilt Bar

 

 

Have questions about Open Mobile Strategy Session - December? Contact Heartland Mobile Foundation

When & Where


1871 - IMSA room
222 W Merchandise Mart Plaza, 12th Floor
Chicago, IL

Wednesday, December 3, 2014 from 6:00 PM to 8:00 PM (CST)


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Organizer

Heartland Mobile Foundation

The Heartland Mobile Foudation is a Chicago-based non-profit organization whose mission is to build economic development in the Heartland of America by educating the future marketing leaders. The HMF aims to be a safe forum for marketers, product managers, agencies and startups to learn how to use this new marketing channel to grow their businesses and enrich their brands.  For more information, please visit http://heartlandmobile.org

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