Op-Ed Pieces and Pitches: Framing Research for Public Audiences
Thursday, August 8, 2013 from 9:00 AM to 12:00 PM (EDT)
New York, NY
San Francisco, California
London, United Kingdom
Instructor: Deb Stead
This three-hour workshop will focus on reaching the public via op-eds, essays, and interviews with reporters. We'll cover the idea of news pegs, the art of pitching a piece to editors, the difference between journalistic and academic writing, the editing process, and techniques for talking to journalists who contact you about your work.
As part of this discussion, an editor and a reporter will talk about what they're looking for when it comes to describing (and demystifying) research or study results.
Participants will learn how to:
- Recognize a news peg on which to hang an Op-Ed or article
- Pitch an Op-Ed or article to a publication
- Work within the give-and-take of a publication's editing process
- Demystify complex concepts for a general audience
- Work with reporters seeking information about their research
Pre-session work: Before the workshop meets, participants will be asked to submit a brief description of their research and to read a few published Op-Eds or essays written by academics about their research.
When & Where
JustPublics@365 is a project that uses digital media as a way to connect academics, journalists and activists across traditional silos, and foster transformation on issues of social justice.