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One Happy Book Launch: "Happy Customers Everywhere"

Columbia Business School's Center on Global Brand Leadership

Wednesday, May 2, 2012 from 6:30 PM to 8:30 PM (EDT)

New York, NY

One Happy Book Launch: "Happy Customers Everywhere"

Ticket Information

Ticket Type Sales End Price Fee Quantity
Regular Ticket Ended $20.00 $0.00
Columbia Business School Alumni Ended $15.00 $0.00

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Event Details

Book Cover: Happy Customers EverywhereColumbia Business School's Center on Global Brand Leadership

presents

One Happy Book Launch: An Evening with Author Prof. Bernd Schmitt

Co-sponsored by the Columbia Business School Alumni Club of New York


Happy Customers Everywhere book launch
Wednesday, May 2, 2012

6:30pm - 8:30pm

Hosted by:
Edelman
250 Hudson Street, 16th Floor, New York, NY


Join us for a wine reception with author, Professor Bernd Schmitt, and a special discussion with leading marketers on their efforts to create happy customers and organizations.

Guest panelists:

  • Julie Cottineau, Founder, BrandTwst; Former VP of Brand, Virgin USA
  • Peter DeNunzio, President, Customer Loyalty, Aimia US
  • Owen Rankin, Executive Vice President Brand Stewardship, Edelman

Happy Customers Everywhere was released on April 24, 2012 (order now). A couple of lucky registrants will arrive to find a signed copy of the book waiting for them, additional copies of the book will be available for purchase at the event for only $15.


About the Book:

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers’ needs and preferences. Drawing on the latest research in the exploding field of positive psychology, SCHMITT offers three unique approaches any business can use to turning a casual customer into a committed fan:

  • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform a casual customer into a committed loyalist
  • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life
  • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family.

Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.

 

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Have questions about One Happy Book Launch: "Happy Customers Everywhere"? Contact Columbia Business School's Center on Global Brand Leadership

When & Where


Edelman
250 Hudson Street
16th Floor
New York, NY 10013

Wednesday, May 2, 2012 from 6:30 PM to 8:30 PM (EDT)


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Organizer

Columbia Business School's Center on Global Brand Leadership

Columbia Business School’s Center on Global Brand Leadership is the leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands. The Center provides today’s leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain, and Singapore.

Visit our websites www.globalbrands.org and www.briteconference.com

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