San Francisco, California
London, United Kingdom
ONE COUCH AT A TIME
Surfing Into A Shareable Economy
Come join the HUB & Cinema Connect for the a community screening of "One Couch at a Time," a film by Alexandra Liss. Post-film discussion will include discussion with Alexandra and sharing economy leaders Casey Fenton (couch surfing) and Adam Werbach (yerdle).
6:30pm – Reception w/ wine & appetizers
7:30pm – Film: One Couch at a Time
9:00pm – Post-film discussion featuring:
Alexandra Liss, Director, One Couch at a Time
Casey Fenton, Founder/CEO, CouchSurfing
Adam Werbach, Founder/CEO, Yerdle.com
One Couch at a Time is a full length feature documentary following protagonist and veteran CouchSurfer, Alexandra Liss, through 20 countries, 5 subcontinents, for 6 months using CouchSurfing.com. Alexandra uncovers that we are entering an age where access is more important than ownership and that all things shareable is the wave of the future. Along her journey, Alexandra explores crowd funding, micro-loaning, bike sharing, co-working, and gifting when the film climaxes at the ultimate sharing society - Burningman!
Alexandra Liss is a San Francisco native documentary film maker who realized that we are entering an age of sharing while shooting across 6 continents the One Couch at a Time documentary. You can see her work as the Director of Photography in Revenge of the Electric Car, and co-editingMay I Be Frank, mentoring youth in video production through Reel Lives, Independent film distribution with Open Indie, and always "entrepreneur whispering" with her production company, EntrepreneuREEL.
Casey Fenton, the founder of Couchsurfing, created the concept in 1999. After attending college for computer science in 1997, he worked as a technology and internet consultant, helping clients build database-enabled internet applications. He started several technology companies, including one that he sold in 2001.
Casey has also worked as the Director of Internet Strategy for Alaska Governor Tony Knowles and as a legislative aide in the Alaska State House for Minority Leader Rep. Ethan Berkowitz. Beginning in 2005, Casey decided to work full time for Couchsurfing. From 2003 to 2009, Casey used his computer programming skills to create the original Couchsurfing website, devoting tens of thousands of hours to the task. As Couchsurfing’s Executive Director until 2011, Casey contributed strategic expertise to all departments.
Now, as Chairman of the Board of Directors, he focuses his energy on engaging the community and guiding the organization’s progress towards achieving its vision of a better world. In 2010, Casey was elected to the Ashoka Fellowship for leading social entrepreneurs recognized to have innovative solutions to social problems and the potential to change patterns across society.
Adam Werbach is the co-founder of yerdle. A lifelong organizer, at age 23 Werbach was elected the youngest-ever President of the Sierra Club, the oldest and largest environmental organization in the United States. At the Sierra Club Werbach helped pass legislation to create Death Valley National Park, the largest national park in the lower 48 states,
He went on to create the media and strategy company Act Now, which he sold to the Publicis Groupe in 2007, becoming the Chief Sustainability Officer for Saatchi & Saatchi and helping many of the world’s largest companies create, launch and market new products and initiatives. He was named to the American Advertising Federation’s Hall of Achievement, which he described as, “like Sarah Palin getting an award from the American Grammatical Society.”
Adam was recruited by yerdle co-founder Andy Ruben to engage Walmart’s 2 million employees, an effort that landed him on the cover of Fast Company Magazine with the headline, “He Sold His Soul to Walmart.” He’s not looking forward to explaining that to his three young children.
Werbach’s most recent book, Strategy for Sustainability, was published by Harvard Business School Press and is taught in business schools including Wharton and Stanford.
Twice elected to the International Board of Greenpeace, Werbach is a frequent commentator on sustainable business, serves as the sustainability correspondent for The Atlantic.com and appears on networks including BBC, NPR, and CNN, and shows ranging from the The O’Reilly Factor to Charlie Rose. In 2011 he was named a young global leader by the World Economic Forum. He tweets at @adamwerbach.
When & Where
Impact Hub Bay Area