“Off Broadway Financials: How To Raise Money and Where To Spend It”, will feature producer/general manager Jamie Cesa (Wishful Drinking, Love Janis, 21 Dog Years), producer/general manager Ken Davenport (Oleanna, Blithe Spirit, Altar Boyz), Hugh Hysell, president of HHC Marketing, and producer/entertainment attorney Bruce Lazarus (Blue Man Group, The Lion King, Shakespeare’s R&J).
The panel is focused on issues of money: how to raise capital for an Off-Broadway show and how to work with a team, led by a general manager, to spend the funds in order to make money. The event will include an audience Q & A and will be valuable to people from within or outside the world of theater who want to produce and/or invest and don't know how to get started.
About The Panelists
An independent production and general management company owned & operated by Jamie Cesa, CESA Entertainment is currently producing the London production of HAIR (2009 Tony Award ® “Best Musical Revival”) and recently produced & general managed the Broadway & National Tour of WISHFUL DRINKING, written by & starring Carrie Fisher, at Studio 54. Other Broadway productions include: KIKI & HERB: ALIVE ON BROADWAY at the Helen Hayes Theatre (Tony Award ® nomination “Best Special Theatrical Event”) and Off-Broadway: LOS BIG NAMES (Drama Desk and Outer Critics Circle nominee), written by & starring Marga Gomez and NAKED BOYS SINGING! - TOP 10 LONGEST RUNNING SHOW IN OFF-BROADWAY HISTORY”- now in its 12th year Off-Broadway and over forty cities worldwide.
On Broadway, Ken Davenport recently produced Oleanna starring Bill Pullman and Julia Stiles, Speed-the-Plow starring Raul Esparza, Will Ferrell’s, starring Angela Lansbury, and 13. Ken is the only independent producer to have had three shows running simultaneously Off-Broadway - , and . Ken was featured in a , named one of in 2008, and dubbed the “P.T. Barnum of Off-Broadway” by The New York Times. He also recently accepted the 2010 Award of Distinction from the Musical Theatre Society. Current projects include producing the Broadway revivals of Godspell and Aaron Sorkin’s A Few Good Men, penning the musical adaptation of Somewhere In Time, launching his latest creative collaboration Miss Abigail’s Guide to Dating, Mating & Marriage, and shooting a documentary on one of the top unsigned rock bands in the country – Red Wanting Blue. Ken created and developed the AT THE BOOTH™ iPhone app which Entertainment Weekly called “the best thing to happen to theater since, well, the introduction of the TKTS® booth.” He also runs a number of theatrical websites including Broadway’s #1 social networking site - BroadwaySpace.com™. His blog, TheProducersPerspective.com, has been featured in Vanity Fair, New York Magazine, The Gothamist and many others. He has written articles for Forbes, Mashable, Imedia and others.
Hugh Hysell is president of HHC MARKETING, an integrated marketing, promotions and advertising company specializing in live entertainment, and TEAMS ON BROADWAY a grassroots street team company responsible for many of the successful street teams in NYC (and beyond). HHC’s current clients include: JERSEY BOYS, THE 39 STEPS, FELA, LOMBARDI, THE FLYING KARAMAZOV BROTHERS, MY BIG GAY ITALIAN WEDDING, TALES FROM THE TUNNEL, Jim David’s SOUTH PATHETIC, BLACK NATIVITY, DEVIL BOYS FROM BEYOND, Logo TV’s The A List: New York, The York Theatre, and 20@20. TEAMS ON BROADWAY’s clients include: MEMPHIS, RACE, FELA, RADIO CITY MUSIC HALL, CIRQUE DU SOLEIL, and over 20 other shows. In addition, HHC runs the advertising sales and business development departments for BroadwayBox.com, LunchTix.com, TicketsThisWeek.com. HHC also owns BroadwayInsider.com and TheMenEvent.com. Hugh is an associate professor at Columbia University where he teaches theatrical marketing and promotions. He has also lectured at NYU, Manhattan Marymount College, Bryant College, University of Florida, UNC-Greensboro and is part of the Broadway League’s Speakers Bureau. His pro bono work includes creating media sponsorships for the Greater New York chapter of the Human Rights Campaign and providing marketing opportunities for The Actors Fund, BC/EFA, GLAAD, HMI, and others. He is authoring a book on occupations in the Theatre.
As a theatrical attorney Bruce Lazarus has represented over 20 Broadway and Off Broadway productions most notably Blue Man Group and The Lion King, Aida and Beauty and the Beast in his capacity as Director of Business and Legal Affairs for Walt Disney Theatrical Productions. He has taught producing commercial theatre at the Commercial Theatre Institute in New York, Carnegie Mellon University in Pittsburgh and the UCLA School of Continuing Education. He produced the Broadway productions of Say Goodnight Gracie (Tony Award nominee for Best Play, National Broadway Theatre Award winner for Best Play on tour) and The Gathering and several notable off-Broadway productions including Shakespeare’s R&J (Lucile Lortel Award winner for Outstanding Production) and Only Kidding! He is the moderator of the popular Broadway producers and Investors Group on Linkedin.
When & Where
The Off Broadway Alliance
The Off Broadway Alliance is a non-profit corporation organized by theater professionals dedicated to supporting, promoting and encouraging the production of Off Broadway theatre and to making live theater increasingly accessible to new and diverse audiences. The Alliance holds monthly meetings and membership is open to everyone in the Off Broadway theater community.
Among its initiatives, The Off Broadway Alliance sponsors 20at20, the event that runs twice a year for 20 days and lets theatergoers purchase $20 tickets to dozens of Off Broadway shows 20 minutes before curtain.
The Alliance also presents the Off Broadway Alliance Awards, including an annual tribute to the Legends of Off Broadway and inductees to the Off Broadway Hall of Fame. It also produces a free Sunday Seminar Series focusing on the culture, business and history of Off Broadway featuring major players from the Off Broadway scene. And the Alliance created the Off Broadway Economic Impact Report, which outlines Off Broadway's over $500 million annual impact on the economy of the City of New York.