Thanks to those of you who attended the September meeting of the Executive Director Peer Network. From what I saw it was a great converatoin with Libby Post on Marketing, PR, Social Media and how to tell your story. I’m sorry I had to leave you all before the end!
Below are the notes from the September meeting including links to resources on nonprofit taglines, a worksheet to help you create your own tagline (with supporting messages) and links to two guides on Facebook and Twitter for Nonprofits.
Next Meeting Update – Please note the changes:
The next meeting will be on October 25th (changed from 18th as discussed at meeting) and will go from 8:30am to 10:00am. We will be discussing lobbying and advocacy issues for nonprofits. Thanks to Laura Ladd Bierman for getting us a fantastic discussion leader. Barbara Bartoletti, Legislative Director for the League of Women Voters of NYS has agreed to speak with us!
Please RSVP Above!
SEPTEMBER MEETING NOTES:
Public Relations V.S. Marketing:
- Public Relations (PR) : PR is Free. No need to spend money, is more of the attitude and relationships you build, less able to control message
- Marketing: You pay for this (usually) and are able to control the message
- You define what you “stand for” in a crowded & competitive marketplace
- Marketing develops into a development effort (to raise $, awareness, volunteers, drive advocacy action, etc.) which will become more stable once you’ve laid the ground work down
Brand: Total attitude & perception of your nonprofit .
How to explain your brand:
- Tag line should be seven(7) words or less (RESOURCE: Nonprofit Tagline Project/Award)
- No “ing” words
- Use Action words
Emotional Branding: What VALUE does my nonprofit represent?
- Politics = Fear & Hate
- Nonprofits = Happiness & Hope
- History: In the 2000 election what is called “Value Voting” became a prevalent strategy for politics (ie Gay Right & Pro Choice/Life)
- Keep 2 to 3 large annual events: Events take a lot of staff time, and if you do more than 2 or 3 events then burn out or not having the event done to its best is more likely to happen.
Social Media: “If you’re not doing it, then you’re irrelevant”
- Use social media that is mostly used and are familiar with (ie Facebook)
- Use programs like TweetDeck & HootSuite to manage multiple social media sites
- Gives you ability to make a post on multiple social site at once
- Keep in mind there is a 140 Character limit
- Try Facebook Ads for a start
- Can choose who you want to market to (age, geographic area, etc)
- Can range from $10 a day or more
- Twitter can be used to help with event registration, link resources you have, quick updates on political situation, etc. (lots of questions on how to use twitter & its purpose)
- Don’t just answer Reporters’ questions right away, you have the right to ask them what questions they’d like to ask you and then call them back later to answer them
- Feel free to ask reporters what opinion/story their looking to get out of you when you interview
- Make sure your organization and staff understand that YOU are the only person that speaks and answers questions from the press
- Make sure your board is informed, especially your Board President
- Make sure board members refer reporters either to YOU or the BOARD PRESIDENT
- Facebook & Twitter Tutorials
- RESOURCE: Twitter For Nonprofits Guidebook (Through SALSA Labs, you will have to submit your contact information including email to downlaoda a free copy)
- RESOURCE: Building Your Presence with Facebook Pages (Published by Facebook)
When & Where
New York Council of Nonprofits, Inc. (NYCON)
Founded in 1927, NYCON is a 501(C)(3) membership-based, mission-driven, statewide association of diverse charitable nonprofit organizations. With over 3,000 members, we work to build the capacity of nonprofits and communities to enhance the quality of life through responsive, cost-effective service. Our mission-based activities are enhanced by three subsidiary corporations: Governance Matters, Inc., Innovative Charitable Initiatives, Inc., and Council Services Plus.