" rel="stylesheet">
Skip Main Navigation
Page Content
This event has ended

October Meeting of the Executive Director Peer Group of the Capital Region [Albany]

New York Council of Nonprofits, Inc. (NYCON)

Friday, October 25, 2013 from 8:30 AM to 10:00 AM (EDT)

October Meeting the Executive Director Peer Group of...

Registration Information

Type End Quantity
Executive Director or CEO Ended Free  

Share October Meeting of the Executive Director Peer Group of the Capital Region [Albany]

Event Details

Thanks to those of you who attended the September meeting of the Executive Director Peer Network. From what I saw it was a great converatoin with Libby Post on Marketing, PR, Social Media and how to tell your story. I’m sorry I had to leave you all before the end!

Below are the notes from the September meeting including links to resources on nonprofit taglines, a worksheet to help you create your own tagline (with supporting messages) and links to two guides on Facebook and Twitter for Nonprofits.

Next Meeting Update – Please note the changes:
The next meeting will be on October 25th (changed from 18th as discussed at meeting) and will go from 8:30am to 10:00am. We will be discussing lobbying and advocacy issues for nonprofits. Thanks to Laura Ladd Bierman for getting us a fantastic discussion leader. Barbara Bartoletti, Legislative Director for the League of Women Voters of NYS has agreed to speak with us!

Please RSVP Above!

Thank you,


Public Relations V.S. Marketing:

  • Public Relations (PR) : PR is Free. No need to spend money, is more of the attitude and relationships you build, less able to control message
  • Marketing: You pay for this (usually) and are able to control the message
    • You define what you “stand for” in a crowded & competitive marketplace
    • Marketing develops into a development effort (to raise $, awareness, volunteers, drive advocacy action, etc.) which will become more stable once you’ve laid the ground work down

Brand: Total attitude & perception of your nonprofit .

How to explain your brand:

Emotional Branding: What VALUE does my nonprofit represent?

  • Example:
    • Politics = Fear & Hate
    • Nonprofits = Happiness & Hope
    • History: In the 2000 election what is called “Value Voting” became a prevalent strategy for politics (ie Gay Right & Pro Choice/Life)


  • Keep 2 to 3 large annual events: Events take a lot of staff time, and if you do more than 2 or 3 events then burn out or not having the event done to its best is more likely to happen.

Social Media: “If you’re not doing it, then you’re irrelevant”

  • Use social media that is mostly used and are familiar with (ie Facebook)
  • Use programs like TweetDeck & HootSuite to manage multiple social media sites
    • Gives you ability to make a post on multiple social site at once
    • Keep in mind there is a 140 Character limit
    • Try Facebook Ads for a start
      • Can choose who you want to market to (age, geographic area, etc)
      • Can range from $10 a day or more
      • Twitter can be used to help with event registration, link resources you have, quick updates on political situation, etc. (lots of questions on how to use twitter & its purpose)


  • Don’t just answer Reporters’ questions right away, you have the right to ask them what questions they’d like to ask you and then call them back later to answer them
  • Feel free to ask reporters what opinion/story their looking to get out of you when you interview
  • Make sure your organization and staff understand that YOU are the only person that speaks and answers questions from the press
  • Make sure your board is informed, especially your Board President
    • Make sure board members refer reporters either to YOU or the BOARD PRESIDENT       

Requested Information:


Have questions about October Meeting of the Executive Director Peer Group of the Capital Region [Albany]? Contact New York Council of Nonprofits, Inc. (NYCON)
Attendee List Sort by: Date | First Name | Last Name
Show More

When & Where

NYCON Main Office - Albany NY
272 Broadway
Menands, NY 12204

Friday, October 25, 2013 from 8:30 AM to 10:00 AM (EDT)

  Add to my calendar


New York Council of Nonprofits, Inc. (NYCON)

Founded in 1927, NYCON is a 501(C)(3) membership-based, mission-driven, statewide association of diverse charitable nonprofit organizations. With over 3,000 members, we work to build the capacity of nonprofits and communities to enhance the quality of life through responsive, cost-effective service. Our mission-based activities are enhanced by three subsidiary corporations: Governance Matters, Inc., Innovative Charitable Initiatives, Inc., and Council Services Plus.

  Contact the Organizer
October Meeting of the Executive Director Peer Group of the Capital Region [Albany]
Menands, NY Events Business

Interested in hosting your own event?

Join millions of people on Eventbrite.

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.