PRAL New Orleans Presents, "Isaac: Entergy’s First Social Hurricane"
Hurricane Isaac made landfall in Louisiana near the mouth of the Mississippi River on 8/29/12, but more than the winds changed that day. Isaac, as it turned out, was an unprecedented social media event that will undoubtedly inform the way communications are managed during major weather events, especially tropical storms and hurricanes along the Gulf Coast. The customer insights and business intelligence gathered during the week-long storm transformed the way Entergy communicates with its customers and stakeholders. Learn how Entergy weathered their first social media hurricane from those that were on the front lines of the digital battlefield.
Blake Killian, Social Media Director, Zehnder Communications
Blake has built and executed custom social media plans for a host of clients that range from technology to consumer brands. While his e-commerce experience keeps him focused on the bottom line, he knows the importance of keeping up with changing sentiments and crises that can affect clients and their brands. Blake’s philosophy is that at its heart, social media isn’t Facebook and Twitter – it’s interacting with real people, and it starts with an interesting story. Today’s consumers are savvy and know when they’re being sold to, so we can never try to convince them of something that isn't true.
Alex Schott, Social Media and Multimedia Communications Manager, Entergy
Alex Schott is the manager of social media and multimedia communications at Entergy, a Fortune 500 company headquartered in New Orleans, LA. As social media manager, Alex develops ongoing digital media strategies across a number of digital media channels, including social media and mobile applications. He is responsible for establishing and executing initiatives that enable company to deepen its relationship with its customers and all stakeholders. In addition to daily monitoring conversations on all social channels to ensure Entergy’s voice is represented, Alex provides counsel to a wide variety of business units to educate and assist them on how to use social media effectively in their respective areas. Alex also conceived and led the development of Entergy’s smartphone app, which launched this year for iPhone and Android devices.
Tuesday, Oct. 16, 2012
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PRAL New Orleans
The Public Relations Association of Louisiana–New Orleans Chapter (PRAL NOLA) is a professional association for public relations practitioners that provides networking and professional development for members. PRAL members are automatically members of the Southern Public Relations Federation (SPRF), a regional association that provides additional public relations educational and networking opportunities, as well as APR certification through the Universal Accreditation Board. For more information, visit www.pralstate.org.