OC Master Event: The Language of Luxury
Thursday, January 24, 2013 from 6:00 PM to 8:00 PM (PST)
Costa Mesa, CA
San Francisco, California
London, United Kingdom
SMARTY Member Price: Free
Non-Member Price: $35
About this event:
We'll meet Sara Klinger, the marketing director of JetSuite, a private air travel company launched by the co-founder of JetBlue. Her innovative marketing strategies have helped to grow this luxury company from 18 employees in 2006 to over 150 today. Sara’s background in marketing comes from her vast experience with building many high-profile brands including SLS Hotel, Katsuya restaurants, XIV by Michael Mina as well as the Viceroy Hotel Group, and BBDO (Visa USA and Air New Zealand) Just wait until you hear what marketing tactics made her successful with all of these brands!
Join me for an evening dedicated to understanding how to create a luxury offering, market a luxury product, speak the luxury language and deliver a luxurious experience. The "luxury" category is highly specialized in that this customer expects more and lives differently than most of the world - learn how one marketing-maven figured it out and built a career out of understanding this hugely lucrative demographic.
Some of the things she will cover include:
- How she uses Facebook to sell high-end flight packages within 24 hours to her target market.
- Advertising strategies she uses to land JetSuite free press in major publications.
- How she made JetSuite the most ‘liked’ brand on Facebook in private aviation.
How to apply her techniques to your own marketing strategy.
About Sara Klinger of JetSuite
With over a decade of experience in the hospitality and luxury travel sector, Sara Klinger’s marketing expertise spans an array of brands ranging from a celebrated outdoor bistro to a fiver-star Beverly Hills hotel to a private jet charter offering.
After several years on the account side of advertising campaigns for Air New Zealand and Visa USA with acclaimed advertising agency BBDO, Klinger shifted focus to the luxury hotel market. It was here that she helped to launch the LA- based Viceroy Hotel Group office in Mexico, overseeing its marketing department while based out of Playa del Carmen. She later assumed the role of PR & Marketing Director for SBE, running the day-to-day for eleven brands, including SLS Hotels, The Bazaar by Jose Andres, XIV by Michael Mina, Katsuya restaurants and Hyde Lounge.
Klinger currently serves as Marketing Director for JetSuite, where she founded and supervises the company’s marketing department. Launched by the co- founder of JetBlue, JetSuite is redefining private aviation and enabling private air travel to more people than ever before through more affordable, no obligation programs. In addition to implementing all of the company’s standard marketing programs, Klinger has made JetSuite the most ‘liked’ brand on Facebook in private aviation, been awarded ‘best’ in “Social Media Promotion & Outreach” and “Social Media Results Against Objectives” by the Internet Marketing Association, and was spotlighted in a Facebook-generated case study.
SMARTY Members email Stephanie for the Member discount code.