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OC AMA Signature Speaker Series featuring Joe Burke from Goodwill of Orange County

Orange County Chapter of the American Marketing Association

Wednesday, February 19, 2014 from 6:00 PM to 9:00 PM (PST)

OC AMA Signature Speaker Series featuring Joe Burke fro...

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Event Details

 Stealing Starbucks!

  Don't Miss Joe Burke Letting Us In On The Secrets How   Goodwill Is Going Head-to-Head With Starbucks & Tom’s   Shoes… And Winning!




Joe Burke, VP of Marketing for Goodwill of Orange County, shares his success reaching and converting a significant share of young, socially aware adults. As many marketers already know, penetrating this unique demographic can be a very real challenge.

“Stealing Starbucks or How a 90 year-old Retail Chain on a Shoestring Budget Competes for Millennial Love” is an insider’s look at how Burke has actively moved the revenue needle marketing to the Millennials or Generation AO.

With brands such as Starbucks and Tom’s Shoes getting credit for saving the planet and championing social good (deeply imbedded Millennial priorities) , how does Goodwill compete for the minds and hearts of this huge population?

Burke, former Brand Director of Disney Stores and Wet Seal, will share his teams’ journey in aggressively growing an honest affinity and measurably increasing revenues for Goodwill. Joe will also share the power and the pitfalls of working with social media partners, bloggers and cross-functional teams while maintaining a collective mojo.
If you’re looking to engage youth, and measurably grow brand equity and revenues, this is great opportunity to ask questions and hear how teams tackle impossible goals and put mission before ego.

Tasty munchies and no-host bar accompany every event.


6:00 – 7:00pm Networking with OC Marketers

 7:00 – 8:30pm Signature Speaker Series presents Joe Burke, Goodwill of Orange County - Vice President, Marketing & Community Development 

Please register early to confirm your spot! Online registration will end at 4pm on February 19th, 2014. After that time, you can register at the door if space is available. At the door, ticket prices are $45 for OC AMA Professional Members and $50 for General Admission.

About the Speaker:.

Joe Burke Headshot

Joe Burke is the Vice President of Marketing and Community Development at Goodwill of Orange County, a mentor in the Entrepreneurship Program at CSUF, and an Executive Committee member of TCVN.

Previous to these roles, Joe was the Brand Director of the Disney Stores and teen retailer, Wet Seal. Mr. Burke is known for creating national multi-channel campaigns; “Shop with the Mouse” (, “Cox Crushes the Competition” (Cox Communications), “Get Gifted” (, “Big Sky Days” (Three Dots), and most recently “Find the Good” (Goodwill). Mr. Burke has also worked on marketing and entertainment projects in Tahiti, Mexico, and Israel, and most recently produced the feature documentary “Made in the USA: A 30 Day Journey” (

Burke is a graduate of the Rochester Institute of Technology, New York where he was the Hylan Scholarship recipient and an NCAA athlete. Joe makes his home in Orange County with his wife, an Adjunct Professor in the Department of Special Education, their two daughters and their Lionhead Rabbit.

Event FAQs:


Q: Do I qualify for AMA member pricing?

A: While everyone is welcome to attend our events, professional OC AMA members and AMA members from other local chapters receive special pricing as a member benefit. A member constitutes individuals who are current American Marketing Association (AMA) members, since the OC AMA is the local Orange County Chapter of the AMA. We open our social media platforms to all of the OC business and marketing community, so being a member of our LinkedIn, Meetup, Facebook and Twitter does not constitute membership. If you're interested in becoming a member, click here to learn more or send an email to  

Q. What is the cancellation policy? A. We understand that your plans may change, but in order to provide a head count to our event facility for food we can only accept cancellations up to 48 hours before the event. No refunds will be given to cancellations made less than 48 hours before an event.


Q. Does OC AMA serve food and drinks at its events?

A. We will serve appetizers and a cash bar is available for all attendees.

Have questions about OC AMA Signature Speaker Series featuring Joe Burke from Goodwill of Orange County? Contact Orange County Chapter of the American Marketing Association
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When & Where

Dave & Buster's
71 Fortune Dr #960
Irvine, CA 92618

Wednesday, February 19, 2014 from 6:00 PM to 9:00 PM (PST)

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