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OakX: Better By Design


Tuesday, December 11, 2012 from 12:00 PM to 1:30 PM (PST)

OakX: Better By Design

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Ticket Type Sales End Price Fee Quantity
Admission-includes lunch Ended $5.00 $0.00
Additional donation to keep OakX going Ended

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Event Details

Design thinking, human centered design, research, prototyping, iteration: what does it all mean for the way we solve public problems? Can design thinking solve systemic problems? And how can citizens be involved in this change? Join us as we explore design thinking as a way to innovate and improve services.

Our panelists will discuss their work, emerging trends, and take questions from the audience.

Speakers Include:

Rich Crandall / Assoc Partner NewSchools Venture Fund

Hilary Hoeber / Portfolio Lead: Public Sector, IDEO

Cyd Harrell / UX Designer



Kiran Jain / Senior Deputy Attorney, City of Oakland 

 Scroll down for speaker Bios


Doors Open at 12pm. Program from 12:30-1:30

Lunch provided

Free for volunteers / email oakxinfo@gmail.com

New to the subject? Here are some links to get you started: Introduction to Design Thinking, Tim Brown DesignThinking TED Talk, Steps in a Design Thinking Process

What is OakX? OakX is about discovering and sharing what is emerging. OakX will host a short series of non-partisan, civic forum events for loval and regional thinkers, leaders and entrepreneurs to present ideas and practices for innovation in the civic realm.

Who attends? OakX encourages people from across disciplines and interest to attend and contribute to the conversation. We invite all policy-makers, planners, business people, hackers and community leaders.

Rich Crandall is an Associate Partner in the NewSchools Venture Fund’s Oakland office, where he splits his time between planning NewSchools’ annual Summit and Community of Practice events, and the work on the National Network of Charter Schools to enhance college readiness and success. Prior to joining NewSchools, Rich was the K-12 Lab Director at the Hasso Plattner Institute of Design at Stanford (also known as the “d.school”). At the d.school Rich worked to instill creative confidence in innovators across the K-12 system – from district leaders to kindergartners. Rich is thrilled to be at NewSchools helping entrepreneurs to realize their big ideas of making meaningful change in education.

Hilary Hoeber, a Portfolio Lead at IDEO, drives IDEO's work in the public sector. Based in the Bay Area, she collaborates closely with internal and client teams to develop innovative products, services, and learning experiences built around design thinking. Hilary specializes in projects that require overcoming systemic challenges to meet constituent needs and to effect sustainable change in the work. She has also led IDO teams in projects with Clark Realty Capital, Disney, Kraft, Nike, the Partnership for Public Service, the Singapore Ministry of Manpower, and the US Consumer Financial Protection Bureau, Office of Personnel Management, and Social Security Administration. She has also worked on Gannett's Design and Innovation Group to apply design thinking to a large media organization and launch a new digital magazine, The Bold Italic.

Cyd Harrell directed the UX research practice at Bolt | Peters for many years, advises Code For America on incorporating the citizen perspective into product development, and brings a UX angle to civic hacking efforts. She passionately believes that citizen designers, developers, advocates, and public servants can come together to build government we all deserve.

Kiran Jain is the Senior Deputy City Attorney for real estate, land use and urban development in the Oakland City Attorney's Office. In 2010, she was appointed to the League of California Cities' Municipal Law Institute Committee and co-organized "Cities on the Cutting Edge," which explored municipal innovation in the face of diminishing local resources. Kiran is on the Advisory Board of Kiva.org, serving as the micro-lending platform's first attorney. Kiran is a Leading by Design Fellow at the California College of the Arts focused on redesigning bureaucracy, deploying tools and methods to empower the entrepreneurial bureaucrat and improving citizen experience design within City Hall. 


Have questions about OakX: Better By Design? Contact OakX

When & Where

East Bay Community Foundation
200 Frank H Ogawa Plaza
Oakland, CA 94612

Tuesday, December 11, 2012 from 12:00 PM to 1:30 PM (PST)

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Sign up for the OakX email list here.

What is OakX? OakX is a platform. Our vision is a safe space to think about important and complex issues. We plan to bring together local thinkers, leaders and entrepreneurs to present ideas and practices for innovation in the civic realm. During this time of great disruption, OakX is about discovering what is emerging.

OakX, a volunteer effort, will organize a short series of non-partisan, civic events. We invite all interested people to come to OakX and hear something new or interesting. Please sign up for our email list using the link above.

Who is OakX? OakX was created by Ratna Amin (@ratnaamin), an urban planning consultant who has held several policy, political and planning roles in Oakland. OakX exists with the support of many visionary people: Katherine Bell, Kiran Jain, Steve Spiker/Urban Strategies Council, Dan Cohen and Edit Ruano/Full Court Press, Susan Mernit/Oakland Local, Debbie Acosta/2.Oak, Eleanor Hollander/Oakland Chamber of Commerce, Ahmad Mansur/Urban Economy Institute, Jeremy Liu/Creative Ecology, Tomiquia Moss, Susan Worthman, Catherine Lim, Tim Aldinger, Elinor Buchen, Jonathan Bair, Echa Scneider, Navarre Joseph, and many other civic leaders.

A special thanks to Neil Planchon, Nathan Stalnaker and Larry Bragg.

Katherine Bell is OakX's rock star coordinator and communicator.

  Contact the Organizer
OakX: Better By Design
Oakland, CA Events Class

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