NYTECH Presents: "Designing for Touch" (Part 2 of 4)
Wednesday, April 24, 2013 from 6:00 PM to 8:00 PM (EDT)
New York, NY
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About the NYTECH UX Design Group
The NYTECH UX Mobile Design Group is led by Charles L. Mauro, CHFP, founder of MauroNewMedia and a sought after UX expert. He consults on a regular basis for Fortune 500 clients and leading start-ups on strategic issues of screen-based customer experience design, usability, interactive brand development and fixed to virtual migration of products and services. The UX Design Group consistently delivers the best science-based UX talks and seminars presented by compelling speakers from around the country. By focusing on the science behind UX design, participants gain a deep and comprehensive understanding of critical theory, design, strategy techniques, and the tools used to create and test the success of UX design. Sessions are typically sold-out and attendees comprise of CTOs and VCs to UX designers and developers.
Why the Mobile Series?
In less than 3 years the world has gone mobile and the supporting rationale is found in statistics ranging from search frequency to purchase behaviors. Mobile UX Design is the future for all who endeavor to create compelling and profitable business models in the digital space. The four part series will bring together a group of outstanding mobile theorists, business modeling experts, UX designers and mobile behavior researchers to present their vision, research, working methodologies and projections for the future of Mobile UX.
Register now for the entire program (four sessions) and receive a 25% reduction on the non-member rate.
Session 2: Designing for Touch
Fingers and thumbs turn desktop design conventions on their head and the ergonomics of handheld devices demand entirely new design patterns. It's no longer just how your pixels look, but how they feel. Learn to lead your audience by the hand (and fingers) with practical techniques that make invisible gestures obvious. Designer Josh Clark (author of Tapworthy) mined a variety of sources for interface inspiration and design patterns. What he found was surprising like the subtle power of animation, why you should play more video games, and why a toddler is your best beta tester.
Josh Clark is a designer specializing in mobile design strategy and user experience. He's author of "Tapworthy: Designing Great iPhone Apps" (O'Reilly, 2010) and "Best iPhone Apps" (O'Reilly, 2009). Josh's agency Global Moxie offers design and strategy consulting, training, and product-invention workshops to help creative organizations build tapworthy mobile apps and websites, with clients including Time Inc., AOL, and eBay.
Josh is a regular speaker at international technology conferences, educating designers, managers, and developers about mobile strategy and designing for phones and tablets.
Before the internet swallowed him up, Josh was a management consultant at Monitor Group in Cambridge, Mass, and before that, a producer of national PBS programs at Boston's WGBH. He shared his three words of Russian with Mikhail Gorbachev, strolled the ranch with Nancy Reagan, hobnobbed with Rockefellers, and wrote trivia questions for a primetime game show. In 1996, he created the uberpopular "Couch-to-5K" (C25K) running program, which has helped millions of skeptical would-be exercisers take up jogging. (His motto is the same for fitness as it is for software user experience: no pain, no pain.) Josh holds a B.A. from Harvard College in Cambridge, Mass.
When & Where
New York Technology Council
The NEW YORK TECHNOLOGY COUNCIL (NYTECH) is a 501(c)(6) non-profit organization comprised of individuals and companies who share a common interest in addressing challenges and opportunities for technology in New York.