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NYCCHI Presents: Lean UX Roundtable


Wednesday, April 11, 2012 from 6:30 PM to 9:00 PM (EDT)

NYCCHI Presents: Lean UX Roundtable

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Event Details

As user experience evolves, new practices and techniques come into vogue. At the forefront of UX today are "Lean" and Agile UX methods and approaches. 

"Lean UX" has become a buzz term that has grown out of the Lean Startup movement, which is based on the Lean philosophy of Steve Blank and Eric Ries (see Eric Ries' book, Lean Startup).

There's just one problem with Lean UX- what is it exactly, and how can it be implemented well? How does one approach "Lean" as an agency, a startup, a Fortune 100? It turns out there are a lot of interpretations of Lean UX in practice, and that a one-size-fits-all methodology may not be the answer. 

This diverse of Lean UX forerunners and practitioners will attempt to address these thorny questions. Panelists will spend a few minutes defining Lean UX on their own terms, including how Lean UX is similar and/or diffferent from Agile UX. Thereafter, panelists will spend 10-15 minutes digging into the nitty-gritty implementation details of how they are practicing Lean UX on a day-day level for company and client projects. 

Come and be educated on this exciting evolution of the craft of User Experience, especially within the Agile development process!


  • Jonathan Berger, Pivotal Labs; Jon is Engineering Manager and Designer at Pivotal Labs in NYC. He has held multiple roles as a UI Designer, Developer and Producer over the last several years, and also helped organize StartupCamp, BarCamp and FashionCamp. Jon has a Masters' in Media Studies from the New School.  @jonathanpberger
  • Geoff Brown, IDEO:  Geoffrey is an Interaction Design Lead at IDEO in NYC. IDEO is a prolific worldwide design & innovation firm that practices human centered design. Geoff has worked as a graphic and interactive designer for over seven years  @geoffbrown
  • John Jarosz, Thoughtworks: John earned a B.A. in Digital Media Studies from the University of Denver and an M.S. in Human Computer Interaction from DePaul University. He has extensive experience with user research, product management, and consulting. John is currently an experience design consultant at ThoughtWorks. He leads agile product design projects across multiple industries such as healthcare, pharmaceuticals, finance and media. @john_jarosz 
  • - Dan Kawasaki, Ogilvy: Dan is Parner and Director of UserExperience at OgilvyOne. Dan has been in senior UX roles at OgilvyOne for over 6 years and has been at the forefront of designing and producing interactive applicaitons and interfaces since the early 1990s. Dan also has a Masters Degree from the Interactive Telecommunications Program (ITP) at NYU.   @DanSempai
  • Anders Ramsay, Independent Agile UX Coach: Anders is a User Experience Designer, Product Strategist, and Agile Coach. Since designing and building his first commercial website in 1997, Anders has been leading the product strategy and design of user experiences for both consumer-facing and enterprise applications, at everything from boutique agencies to multi-nationals. Anders is currently an independent User Experience Designer and Agile UX Coach, and he also has a book in progress, "Designing with Agile," which provides non-technologists, such as interaction designers and information architects, with a path for adopting Agile practices and becoming valuable and thriving members of Agile teams.  @AndersRamsay
  • - (NEW) Josh Seiden, Proof & LUXr: Josh is a UX designer and a founding partner of Proof, the product innovation studio. At Proof, he combines lean processes with strategy, design, and technology to help clients launch new digital product businesses with less risk, more speed, and a higher win rate. Josh is also the NYC Program Director for LUXr, the Lean User Experience Residency. Prior to this, Josh was responsible for the design group at Liquidnet, an institutional brokerage. He was a founding board member and past President of the Interaction Design Association (IxDA.)  @jseiden
  • Beverly May, NYC-CHI President (Moderator): Beverly is the 2012 NYC-CHI President and the Founder & President of Oxford Technology Ventures, a boutique product strategy and User Experience consulting firm in NYC. Oxford Technology Ventures is the organizer of the User Experience Awards - which is accepting submissions now through May 1! - and OTV will also be hosting a "Test My App" informal user research, testing and feedback workshop on April 28!  @OxfordTech


UX and tech professionals who are interested in learning about Lean User Experience- what it is and how to practice it. 

6:30 - 7:00 Networking and light refreshments
7:00 - 8:45 Roundtable presentations and Q&A
8:45 - 9:00 Wrap-up and post-event discussions


Wednesday, April 11, 2012
6:30pm - 9:00pm


OgilvyOne Worldwide
636 11th Avenue
(between 46th & 47th Street)
New York, NY 10036  



OgilvyOne Worldwide is arguably the largest direct marketing and interactive marketing network in the world. OgilvyOne Worldwide was established in 1972 and has nearly four decades of experience. Learn More about OgilvyOne Worldwide

The New York Chapter of SIG-CHI, (Special Interest Group - Computer Human Interaction) has over 1800 active members in all aspects of HCI, including information architects, interaction designers, user experience designers, service designers, product and museum experience designers, usability practitioners, digital librarians, user interface designers and UI developers. Join the discussion group.


Reminder! The deadline for submitting your project to the 2nd Annual UX Awards is fast approaching! Submit by MAY 1 2012 at UserExperienceAwards.com 

Have questions about NYCCHI Presents: Lean UX Roundtable? Contact UXAwards.org
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When & Where

OgilvyOne Worldwide
636 11th Avenue
(between 46th & 47th Street)
New York, NY 10036

Wednesday, April 11, 2012 from 6:30 PM to 9:00 PM (EDT)

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The premier global awards for exceptional digital experience: UXAwards.org

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NYCCHI Presents: Lean UX Roundtable
New York, NY Events Conference

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